Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Sales Enablement, Automation, and Performance
Technology for Successful Sales Enablement
In today’s world, technology and sales enablement go hand in hand. It would be best to track your prospect’s activities to qualify them as hot or soft leads. How are prospects interacting with your brand? Are they interacting with your brand? What tools are you using to track this? We worked with a sales proposal platform to create an infographic…
-
Customer Data Platforms
What Is D-U-N-S? How Can You Apply For Your Business’s DUNS Number?
If you’d like to ensure your small business can obtain some attention and contract opportunities with government and large businesses, you should register for a D-U-N-S number with Dun & Bradstreet. What is a D-U-N-S Number? The D-U-N-S Number is an industry standard for keeping track of the world’s businesses and is recommended and/or required by more than 50 global,…
-
Email Marketing & Automation
Follow Up Fred: Start Marketing Automation for Your Online Course to Win More B2B Sales
One of the most profitable ways to make money through an online course or eCourse. To get subscribers to your newsletter and to convert those leads to sales, you can offer free, live online webinars or free downloads of ebooks, white pages, or other incentives to get potential B2B customers ready to buy. Start Your Online Course Now that you’ve…
-
Analytics & Testing
EDO: Measuring Consumer Engagement in TV Advertising
When people discuss digital advertising, they often omit traditional broadcast channels like television and radio. But yesterday’s broadcast company is no longer just broadcasting. They’re capturing engagement metrics and usage down to the second. Every interaction you’re making on your remote is recorded to optimize programming and better target advertising. What was once the advantage of modern streaming services is now…
-
Email Marketing & Automation
What Is Marketing Automation? What You Need to Know…
Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via its API, it’s promoted as a marketing automation solution. In my opinion, this isn’t very ethical. While this may be an automated activity corresponding to their marketing strategy, it’s hardly a marketing automation solution. I…
-
Content Marketing
How to Write Effective Headlines: From Newsprint to the Digital Age
Headlines have always played a pivotal role in media. In traditional journalism, they were crafted to grab attention on a crowded newsstand, signal the importance of a story, and encapsulate its essence in a few succinct words. But in the digital world—where platforms, algorithms, and user behaviors have radically reshaped content consumption—the function, form, and even the psychology of headlines…
-
Artificial Intelligence
How To Better Understand Your B2B Customers With Machine Learning
B2C firms are considered the front-runners in customer analytics initiatives. Various channels like e-commerce, social media, and mobile commerce have enabled such businesses to sculpt marketing and offer excellent customer service. Extensive data and advanced analytics via machine learning procedures have enabled strategists better to recognize consumer behavior and their activities through online systems. Machine learning also offers an emerging…
-
Advertising Technology
The COVID-19 Outbreak: Advertising and Marketing Impact
It’s extremely valuable to work with an agency that is on top of important marketing updates at all times. As every business is being forced to make changes due to current world circumstances and COVID-19 health and safety, it means providing ample technology for a remote workforce, moving to zero contact services when possible, and tightening the reins on business…
-
Sales Enablement, Automation, and Performance
vidREACH: Elevate Your B2B Outreach with Personalized Video Messaging
In today’s digital age, where inboxes are flooded with generic emails, it’s getting harder than ever to capture the attention of your B2B prospects and clients. Traditional communication methods often fall flat, failing to forge the genuine connections that drive engagement and conversions. What if there was a way to personalize your outreach, make your messages stand out, and foster…
-
Social Media & Influencer Marketing
How Your B2B Social Media Strategy Should Differ from a B2C Strategy
Social media continues to be a vital tool for connecting with audiences, but B2B and B2C marketing strategies differ significantly. These distinctions arise from the unique nature of their audiences, goals, and engagement tactics, requiring tailored approaches for success. Why B2B and B2C Social Media Strategies Differ The core differences between B2B and B2C social media strategies stem from their…
