Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • MetaCX Customer Lifecycle Management

    MetaCX: Manage Customer Lifecycles Collaboratively With Outcome-Based Selling

    Over a decade ago, I worked with some incredible talent in the SaaS industry – including working as a product manager for Scott McCorkle and many years as an integration consultant working with Dave Duke. Scott was a relentless innovator…

  • publishers adtech revenue

    Publishers Are Letting AdTech Kill Their Advantages

    The web is the most dynamic and inventive medium ever to exist. So, when it comes to digital advertising, creativity should be unbounded. A publisher should, in theory, be able to radically differentiate its media kit from other publishers to…

  • Brightpod: Marketing Project Management

    Brightpod: The Ultimate Solution for Marketing Workflow Efficiency

    Marketing teams face the daunting challenge of managing multiple projects simultaneously, tracking progress, and ensuring timely delivery. The complexity of coordinating tasks, maintaining clear communication, and meeting tight deadlines can overwhelm even the most organized teams. Finding a solution that…

  • Function to Register Sidebars for Each WordPress Category

    WordPress: Create Sidebars Automatically For Each Category

    I’ve been simplifying this site to improve speed times and to attempt to monetize the site better without irritating my readers. There are multiple ways that I’ve monetized the site… here they are from most to least lucrative: Direct sponsorships…

  • How to build an email preference center

    Email Preference Center and Unsubscribe Pages: Using Roles vs. Publications

    We’ve been working with a national non-profit on a complex Salesforce and Marketing Cloud migration and implementation. Early on in our discovery, we pointed out some key issues regarding their preferences, which were very operations-based. When the company designs a…

  • CSV Explorer: Work with large comma separated value files online

    CSV Explorer: Work With Large CSV Files Online

    CSV files are foundational and are typically the lowest common denominator of importing and exporting data from any system. We’re working with a client right now that has a very large database of contacts (over 5 million records) and we…

  • SkAdNetwork? Privacy Sandbox? I stand with MD5

    SkAdNetwork? Privacy Sandbox? I stand with MD5s

    Apple’s June 2020 announcement that the IDFA would be an opt-in feature for consumers by September’s iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending marketers into a frenzy to find the next best…

  • partnerstack affiliate reseller partner management platform

    PartnerStack: Manage Your Affiliates, Resellers, and Partners

    Our world is digital, and more relationships and engagements are happening online than ever before. Even traditional companies are moving their sales, service, and engagements online. It’s truly the new normal since the pandemic and lockdowns. Word-of-mouth (WOM) marketing is…

  • The New Marketing Era: Revenue or Else

    The New Marketing Mandate: Revenue, Or Else

    Unemployment fell to 8.4 percent in August as America slowly recovered from the pandemic peak.  However, employees, specifically sales and marketing professionals, are returning to a much different landscape—one that is unlike anything we’ve ever seen.  When I joined Salesforce in 2009,…

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