Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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E-commerce and Retail
SpotOn and Poynt: POS Integrated Marketing for Small Business
SpotOn has already installed more than 3,000 point of sales and payment processing devices in restaurants, retailers and salons nationwide. They’ve partnered with Poynt to provide flexible point of sales terminals that enable retailers and restaurant owners to collect customer contact information and accept payments at the counter, or wherever customers are. POS Marketing Tools SpotOn’s marketing tools make it…
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Sales and Marketing Training
Prospects Of Combining Blockchain Technology And Internet Of Things
The technology behind Bitcoin allows transactions to be carried out reliably and securely without the need for an intermediary. These technologies have gone from being practically ignored to becoming the focus of the innovation of the big banks. Experts estimate that using blockchain technologies can mean a 20,000 million-dollar saving for the sector by 2022. And some go further and…
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E-commerce and Retail
SafeTradeSpots: Making Online Transactions Safer, One Community at a Time
As I was checking Facebook this morning, a very cool story popped up from my local police department. They designated a spot downtown and adjacent to our municipal buildings as an e-commerce trading zone. There are parking spots and an automated call button in the event of an emergency. Need a place to make an exchange? The City of Greenwood…
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Social Media & Influencer Marketing
Enterprises using Social Media To Predict Demand: PepsiCo
Consumer demand today changes faster than ever before. As a result, new product launches are failing at extremely high rates. After all, accurately assessing the market and predicting demand requires terabytes of data, which ranges from point-of-sale numbers, e-commerce transactions, out-of-stock histories, pricing averages, promotional planning, special events, weather patterns, and a many other factors. To add to that, most…
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Analytics & Testing
Full Circle Insights: Funnel Metrics and Attribution for Salesforce
At most companies, marketing and sales don’t operate on a level playing field. B2B sales operations have CRM systems like Salesforce to measure performance, including overall company metrics and the granular details of team and individual performance. Since the CRM system functions as the de facto system of record for revenue in most companies, the sales team has credible data…
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Social Media & Influencer Marketing
How to Create a Successful Local Facebook Marketing Strategy
Facebook Marketing continues to be among the most effective marketing strategies today, especially with its 2.2 billion active users. Just that opens up a vast well of opportunities that businesses can tap. One of the most rewarding albeit challenging way to make use of Facebook is to go for a local marketing strategy. Localization is a strategy that can deliver great…
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Marketing Books
Help Lead the Marketing Rebellion
The first time I met Mark Schaefer, I instantly appreciated his experience and deep insight. Mark works with leading companies to improve their marketing efforts. While I’m a competent practitioner in this industry, I look to a handful of leaders for vision—Mark is one of those leaders that I pay attention to. While Mark is a seasoned marketing veteran, I…
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Content Marketing
How to Launch a WordPress Site that is Optimized for Search
As WordPress continues to capture enterprise marketshare, we continue to get many more requests from large businesses who have beautiful sites designed by amazing branding and graphic design companies – but lack the optimization needed to impact their organic search results. Before we even work on content strategies for our clients, we start with assisting them with optimization. There’s not…
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Mobile Marketing, Messaging, and Apps
UX Design and SEO: How these Two Website Elements can Work together to your Advantage
Over time, the expectations for websites have evolved. These expectations set the standards for how to craft the user experience that a site has to offer. With search engines’ desire to provide the most relevant and most satisfactory results to searches, some ranking factors are taken into consideration. One of the most important nowadays is user experience (and various site…
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Email Marketing & Automation
How to Implement Email Accessibility For Assistive Technologies
There’s a constant pressure for marketers to deploy and optimize the latest technologies and many struggle to keep up. The message I hear over and over again from every company that I consult with is that they’re behind. I assure them that, while they may be, so is everyone else. Technology is advancing at a relentless pace that’s almost impossible…
