Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Email Marketing & Automation
Email Marketing Statistics
Email continues to lead the nurturing and retention strategy of virtually every business online. It’s affordable, it’s easy to implement, it’s measurable, and it’s effective. However, if organizations abuse this medium, it will have repercussions. Unsolicited spam is out of control and too many businesses continue to violate the terms of service of email providers and import lists. By doing…
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E-commerce and Retail
Beeketing: Add a Sales Pop to Your E-commerce Site
Social proof is critical when buyers are making a purchase decision on your e-commerce site. Visitors want to know that your site is trusted and that others are buying from you. Too often, an e-commerce site sits static, and the reviews are stale and old… impacting new buyer decisions. One feature that you can add, literally, in a few minutes…
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Content Marketing
Our New Martech Zone Logo Unveiled for 2019
One area that I didn’t invest in branding was this site. While my company had a great logo that I love, and we work with all of our clients on their branding, I wasn’t available to work on the Martech Zone brand. The old M symbol was a slightly modified illustration I purchased hastily after switching the domain. It was…
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Email Marketing & Automation
Welcome Message Lessons from Email Experts
The welcome message might at first seem trivial as many marketers would assume once a customer has signed up, the deed is done and they are validated in their role. As marketers, however, it is our job to guide users through the entire experience with the company, with the goal of promoting an ever-increasing customer lifetime value. One of the…
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Advertising Technology
Omnichannel Marketing Yields More Loyal and Valuable Customers
Brands must break down online and offline silos to meet consumer expectations. As the old adage goes, A rising tide lifts all boats. The same principle applies to effective consumer marketing. A powerful broadcast campaign can multiply the impact of other marketing activities, from increasing your website and search traffic to boosting your social media engagement and public relations buzz. …
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Analytics & Testing
Who Will Build Your Next Website?
I had a great conversation with a transitioning veteran today who was eager to dive into development. He was disappointed because he was applying for junior front-end developer jobs throughout the region but walked away feeling unqualified and defeated. I encouraged him that the issue wasn’t his qualifications, the issue was confusion within our industry. For the last two decades,…
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Social Media & Influencer Marketing
Diigo: The Collaborative Bookmarking Tool for Organizing and Sharing Web Content
Learners and researchers often find themselves overwhelmed by the sheer volume of online information. Keeping track of valuable resources, organizing them effectively, and collaborating with others can be daunting. Fortunately, there is a solution that addresses these challenges head-on. Diigo Diigo is a powerful social bookmarking and annotation tool that enables users to collect, organize, and share web content easily.…
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Analytics & Testing
Three Apps You Need to Run Your E-commerce Business Efficiently
There are so many e-commerce retailers out there – and you’re one of them. You are in it for the long haul. As such, you need to be able to compete with the best of the hundreds of thousands of online stores currently on the Internet today. But how do you do that? You need to make sure your website…
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Advertising Technology
What is a Slogan? The Taglines of Famous Brands and Their Evolution
A slogan, also known as a tagline or strapline, is a concise phrase used to express a brand’s core message or value proposition. Originating from the Scottish Gaelic sluagh-ghairm meaning battle cry, slogans have evolved into powerful marketing tools that can significantly impact brand recognition and recall. The Evolution of Slogans Slogans have come a long way from their military…
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Content Marketing
RØDE Releases Quite the Podcast Production Studio!
I’m not going to share in this post how much money and time I’ve spent buying, evaluating, and testing equipment for my podcasts. From a full mixer and studio to a compact studio that I can carry in a backpack, down to USB microphones I can record via laptop or iPhone… I’ve tried them all. The problem to date has…
