Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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10 Reasons Your Site Is Losing Organic Ranking… And What To Do
There are a number of reasons that your website may be losing its organic search visibility. Migration to a new domain - While Google offers a means for letting them know you've moved to a new domain via Search Console,…
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Soundtrap: Create Your Guest-Driven Podcast in the Cloud
If you've ever wanted to create a podcast and bring guests on, you know how difficult it can be. I currently use Zoom to do this since they offer a multi-track option when recording... ensuring that I can edit each…
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WordPress Plugin: Open A Video In A Lightbox with Elementor
We've adopted a website with a client that was built with Elementor , a fantastic drag-and-drop editing plugin for WordPress that transforms the ease of building complex, beautiful, responsive layouts without programming or the need to understand shortcodes. Elementor does…
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Sharing Is Not Enough: Why You Need A Content Amplification Strategy
There was a time when if you’d build it, they would come. But that was all before the internet becoming overly saturated with content and lots of noise. If you’ve been feeling frustrated that your content just doesn’t go as…
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Elementor: A Fantastic Editor for Designing Beautiful WordPress Pages and Posts
This afternoon, I spent a few hours building my first client site using Elementor . If you're in the WordPress industry, you've probably already heard the buzz about Elementor—they've just hit 2 million installations! For the last couple of years,…
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10 Reasons A Company May Want to Build A Solution Versus Licensing One (And Reasons Not To)
Recently, I wrote an article advising companies not to host their videos on their infrastructure . There was some pushback from some techies who understood the ins and outs of video hosting. They had some excellent points, but video requires…
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Your Brand Playbook For Delivering a Successful 2020 Holiday Season
The COVID-19 pandemic has had a dramatic impact on life as we know it. The norms of our day-to-day activities and choices, including what we buy and how we go about doing so, have shifted with no sign of reverting…
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How Might Augmented Reality Affect Influencer Marketing?
COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That's why consumers are increasingly tuning into influencers for how-to videos on anything, from trying on lipstick to…
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How Is Social Media Marketing Different Than Traditional Marketing?
Businesses continually adapt their strategies to reach and engage their target audiences effectively. Two major approaches have emerged: traditional marketing and social media marketing . While both aim to promote products or services, they differ significantly in their methods, reach,…
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Top 9 Ways to Save Time and Money with Marketing Automation
Automating repetitive marketing tasks like emails, social media updates, and other website actions can free up valuable time, allowing you to focus on bigger-picture strategies. Here are nine marketing automation strategies to help your business save time, money, and resources.…
