Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • quarantine time to go to work

    Quarantine: It’s Time To Go To Work

    This is, beyond a doubt, the most unusual business environment and questionable future I’ve witnessed. That said, I’m watching my family, friends, and clients split into several tracks: Anger: This is, without a doubt, the worst. I’m watching people I…

  • Zenkit To Do: Task Management Platform

    Zenkit To Do: Manage Tasks Across Teams, Devices and Companies

    In this fast-paced marketing landscape, keeping track of multiple campaigns, client meetings, content calendars, and creative ideas can feel like juggling while walking a tightrope. Marketing teams and agencies often struggle to maintain clarity and control over their numerous tasks…

  • Importance of Site Search

    Site Search: Over 20% of our Home Page Clicks Come from One Feature

    We signed up for Hotjar and 1. It’s a comprehensive home page with numerous sections, elements, and pieces of information. Our goal isn’t to confuse people – it’s to provide an organized page where visitors can find whatever they’re seeking.…

  • Why You Should Unsubscribe Today!

    Why You Should Unsubscribe Today

    Each week, Martech Zone delivers an email via Mailchimp that automatically converts our feed to nicely formatted HTML email. Only a few thousand subscribers take advantage of it – a fraction of our weekly readership. That’s okay… it’s a niche…

  • turn b2b customers into brand evangelists

    A 4-Point Plan to Transform Your B2B Customers into Brand Evangelists

    If you spent an evening in a city you’d never visited before and had two restaurant recommendations, one from the hotel concierge and one from a friend, you’d probably follow your friend’s advice. We generally find the opinions of people…

  • data analytics for executives

    How Executives Can Leverage Data Analytics to Enhance Performance

    The falling cost and growing sophistication of data analysis methods have allowed even new startups and small businesses to enjoy the benefits of superior insight and enhanced understanding. Data analytics is a powerful tool that has the potential to enhance efficiency, improve…

  • What is Sales Enablement?

    What Is Sales Enablement? How Important Is It?

    Sales enablement has evolved into a critical initiative for any organization that wants to improve its sales performance and drive revenue growth. By investing in sales enablement, organizations can empower their sales teams to be more successful and achieve their…

  • How to improve your visual content

    4 Strategic Ways to Improve Your Visual Content

    We have now entered an era during which users want appealing content, and they want it quickly. In addition to making that possible, here’s why you should use visual content: Easy to share Simple to remember Fun and engaging It’s thus clear that…

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