Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
How to Measure the ROI of Your Video Marketing Campaigns
Video production is one of those marketing strategies that’s often under-rated when it comes to ROI. A compelling video can provide the authority and sincerity that humanizes your brand and pushes your prospects to a purchase decision. Here are some incredible statistics associated with video: Videos embedded in your website can result in an 80% increase in conversion ratesEmails containing…
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Content Marketing
Pinegrow: A Stunning Desktop Editor with WordPress Integration
Creating modern websites has never been more demanding. Developers and designers face increasing complexity — from mastering responsive frameworks to navigating between visual mockups and production-ready code. While cloud-based website builders often prioritize ease over flexibility, professional web developers need tools that speed up their workflow without sacrificing control. Pinegrow Pinegrow is a powerful visual web editor designed for professional…
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E-commerce and Retail
Epson LightScene: Interactive Retail Experiences with Digital Projection
The retail experience will consistently outperform the online experience. Even with the addition of augmented and virtual reality, consumers may buy online… but still love to experience a product. It’s why retail establishments have transformed themselves over the last decade from rows of sky-high, high-inventory stores to being showcases for consumers to interact with the merchandise being sold. While digital…
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Event Marketing
BrightTALK Benchmark Report: Best Practices for Promoting Your Webinar
BrightTALK, which has been publishing webinar benchmark data since 2010, analyzed more than 14,000 webinars, 300 million emails, feed and social promotions, and a total of 1.2 million hours of engagement from the past year. This annual report helps B2B marketers compare their performance to those of their industries and see which practices lead to the greatest success. In 2017,…
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Sales Enablement, Automation, and Performance
FindThatLead Prospector: Search and Find Targeted Lead Email Addresses
Are you searching for a certain target’s email but you don’t know how to reach them? FindThatLead has a comprehensive database of email addresses and an interface to query and download them for prospecting. Is it legal? Actually, yes. All the emails are generated with FindThatLead’s algorithm based on patterns, or found on public sites through the web. How FindThatLead…
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E-commerce and Retail
VisCircle: Advance Your E-commerce Product Pages with 3D Technology
Technology innovations have been a boon to our society and too many fields and industries in many ways. One e-commerce innovation has been the use of 3D technology. A limitation of the web (at this point) is the ability to fully experience a product like we do in-person at a retail outlet. Until AR and VR are widely adopted, the…
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Marketing & Sales Videos
BizChat: Team Communication and Collaboration
In the early, high-growth days of ExactTarget (now Salesforce), one tool the company couldn’t do without was Yahoo! Messenger. Aside from the all-to-often hilarious hacked message that sent an “I quit” notification from an employee who left their laptop open and logged in, the tool was indespensible to fast-track communications. Of course, once we got to several hundred employees, the…
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Mobile Marketing, Messaging, and Apps
Mobile Marketing: See The True Potential With These Examples
Mobile marketing – it is something that you may have heard of, but, quite possibly, are leaving on the back burner for now. After all, there are so many different channels available for businesses, isn’t mobile marketing one that can be ignored? Sure – you can concentrate on the 33% of people who don’t use mobile devices instead. The use…