Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-    B2B Acquisition: How To Prioritize Your Outbound Sales With Company Profile MatchingBusiness-to-business ( B2B ) acquisition can be quite daunting. If you are an organization that services a large region with few employees, you want to ensure that your acquisition strategy is efficient. If there are 50,000 businesses in the region,… 
-    Harness Unprecedented Times to Reshape How We WorkThere has been so much change to how we work in recent months that some of us might not immediately realize the innovations already gaining steam before the global pandemic struck. As marketers, workplace technology continues bringing us closer as… 
-    5 Public Relations Tips For Dealing With The Media As An Expert SourceTV and print reporters interview experts on various topics, from how to design a home office to the best ways to save for retirement. As an expert in your field, you may be called to participate in a broadcast segment… 
-    MQLs Are Passé – Are You Generating MQMs?The MQM is the new marketing currency and KPI . Marketing-qualified meetings ( MQM ) with prospects and customers drive the sales cycle faster and improve the revenue pipeline. If you are not digitizing the last mile of your marketing… 









