Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-    iPhone and iPad: Elevate Your Mobile Web Experiences with Webkit CSS CapabilitiesDelivering exceptional web experiences across various devices is paramount for engaging users and driving conversions. However, the fragmented nature of browser capabilities and device-specific nuances pose significant challenges for developers and designers striving to create pixel-perfect, high-performance websites. Enter the… 
-    Handwriting and Direct Mail: More OpensWhen I was in charge of direct mail services at a newspaper, I used to educate our clients that the time they had to attract a prospect was the distance between their mailbox and the trash. Handwritten fonts are one… 
-      How to Write A Title That Makes Visitors EngagePublications always have the benefit of wrapping their headlines and titles with powerful imagery or explanations. In the digital realm, those luxuries often do not exist. Everyone's content looks very similar in a Tweet or Search Engine Result. We must… 
-    How to Deploy a Successful Marketing Automation StrategyHow do you deploy a successful marketing automation strategy? This is the million (or more) dollar question for many businesses. And it's an excellent question to be asking. However, first, you must ask what is classified as a successful marketing… 
-    Adobe Capture: How to Identify Fonts with Type CaptureIf you've ever gotten stuck working on a project where the client wanted some new graphics or collateral, but didn't know what fonts they use - it can be pretty daunting. Or, if you love a font that you find… 









