Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-      Why You Should Ditch Your Elevator PitchAs we ramp up for events this year, I've been thinking deeply about what works—and what doesn’t—when it comes to networking. One thing is abundantly clear: traditional networking tactics, like elevator pitches and forced small talk, are increasingly ineffective in… 
-    Why Field Sales and Marketing Should Look Beyond the Traditional CRMAs the world becomes increasingly impersonal with the emergence of technology – social media, video chatting, etc. An opportunity has presented itself in a very real way. A concept that once came naturally, intuitive, and existed pretty much as an… 
-      BlogVault: How to Transfer Your WordPress Site to a New DomainWhen you operate your WordPress site on one host and need to move it to another, it's not as simple as you might think. Every instance of WordPress has four elements: the infrastructure and IP address it's hosted at, the… 
-    A Procrastinator’s Guide to Holiday MarketingThe holiday season is officially here, and it’s shaping up to be one of the biggest on record. With eMarketer predicting retail e-commerce spending to surpass $142 billion this season , there’s plenty of good to go around, even for… 
-    Writing Engaging Content that Converts for BusinessI'm often surprised when I read an amazing article on someone's business site or blog, but then I have no clue who they are, why I'd want to work with them, who they serve, or what they expect me to… 
-    Why Loyalty Marketing Helps Operations SucceedFrom the beginning, loyalty rewards programs have embodied a do-it-yourself ethos. Business owners, looking to boost repeat traffic, would pour over their sales numbers to see which products or services were both popular and profitable enough to offer as free… 
-    VisualVault: Bringing Intelligence to Your Business and Document ProcessesFor organizations overwhelmed by unstructured data and complex workflows, managing documents and processes can feel like running uphill. Between compliance regulations, siloed systems, and manual data entry errors, many companies spend more time correcting inefficiencies than advancing their business. What… 









