Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Will You Lose Your Marketing Job to a Robot?
This is one of those posts that you snicker at… and then go get a shot of bourbon to forget. At first glance, this seems like a ridiculous question. How in the world could you replace a marketing manager? That…
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5 Awesome Tools for Content Marketing Minimalists
I consider myself a minimalist in content marketing. I don’t like complicated calendars, schedulers and planning tools—to me, they make the process more complicated than it needs to be. Not to mention, they make content marketers rigid. If you’re using…
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A Rather Timely Post on Influencer Marketing Strategies for Hotels
Yikes… if you’ve not seen the recent situation between rising social media influencer Elle Darby and Paul Stenson, owner of Dublin’s White Moose Café and Charleville Lodge. When Elle Darby decided to go on vacation, she reached out to several…
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What’s Changed About Corporate Blogging Over The Years?
If you’ve been following me over the last decade, you know that I wrote Corporate Blogging for Dummies back in 2010. While the landscape of digital media has had immense changes over the last 7 years, I’m honestly not sure…
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Is There Any Better Time to Launch a New Social Network?
I’m spending a lot less time on social media. Between the flawed algorithms and disrespectful disagreement, the less time I spend on social media, the happier I am. Some people with whom I shared my dissatisfaction told me it was…
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Maximize Your Inbound Marketing with this Lead Generation Checklist
We’ve shared a comprehensive checklist on inbound marketing in the past which is focused on all of the different mediums, channels, and strategies you should deploy for a full-featured inbound marketing strategy. But not all inbound marketing strategies are there…
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The Inbound Marketing Checklist: 21 Strategies for Growth
As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a…
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Not Every Piece of Content Needs to Tell a Story
Stories are everywhere, and I’m sick of it. Every social media app is trying to throw them in my face, every website is trying to lure me to their clickbait story, and now every brand wants to connect with me…
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Cloudimage.io: Cached, Cropped, Resized, or Watermarked Images as a Service
Recently, I’ve been working quite a bit on this site to get the speed up. I’ve removed a ton of the moving parts to simplify how it’s monetized and integrated, but the site speed is still too slow. I’m confident…
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What To Do When You’re Getting Fired (Or Laid Off)
Nothing is quite as embarrassing as the walk of shame carrying your box of personal goods out the door escorted by security, is there? I’ve been on both sides of the firing table in my career, and it’s not the…
