Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
How to Optimize a Knowledge-Base Article
While an article or blog post might flow like a short story, visitors seeking information love to see that information optimized in a consistent format. A reader of an article may carefully read through each word, each line, and each paragraph. However, a visitor seeking knowledge may wish to quickly scan the page and jump directly to the information they’re…
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Content Marketing
Does Your Website Talk Like Amazon?
When was the last time Amazon asked you who you were? Probably when you first signed up for your Amazon account, right? How long ago was that? That’s what I figured! As soon as you sign into your Amazon account (or simply visit their site if you’re logged in), it immediately greets you on the right-hand corner. Not only does…
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Content Marketing
Content is King… But Only One Wears the Crown
You’ve heard the saying everywhere, Content is King. I don’t believe that’s changed, nor do I believe it ever will. Whether it’s companies writing about their products and services, earned media outlets writing about them, shared media outlets sharing them, paid media outlets promoting them… it’s content that drives influence, authority, and purchase decisions. The problem comes when everyone is…
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Marketing Books
What is Neuro Design?
Neuro Design is a growing field that applies insights from the mind sciences to help craft more effective designs. These insights can come from two main sources: The general principles of Neuro Design best practices have been derived from academic research on the human visual system and the psychology of vision. These include things like which areas of our visual…
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E-commerce and Retail
Ecrebo: Personalizing Your POS Experience
Advancements in technology are offering incredible opportunities for companies to improve the customer experience. Personalization isn’t just profitable for businesses, it’s appreciated by consumers. We want the businesses that we frequent to recognize who we are, reward us for our patronage, and make recommendations to us when the buying journey is underway. One such opportunity is being called POS Marketing.…
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Email Marketing & Automation
Vision6 Integrates Eventbrite for Invitations and Guest-List Management
Vision6 has a new integration with the event technology platform, Eventbrite, for marketers to easily manage their invitations and event communications. The platform allows you to: Create Invitations – Create beautiful, customized event invitations that really impress your guests. Synchronize Guests – Your event guest list syncs directly from Eventbrite making it easy to communicate at every stage. Automate – Set up…
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Analytics & Testing
PaveAI: Transform Your Marketing With AI-Driven Insights from Google Analytics
Businesses can’t afford to rely on gut instincts or incomplete data when optimizing their marketing strategies. Marketers across industries face a common challenge: interpreting vast amounts of analytics data and converting it into actionable strategies that drive revenue. Most reporting solutions either overwhelm with too much raw data or oversimplify to the point of uselessness. Without the right insights at…
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Content Marketing
Vimeo’s New Collaboration and Integration Tools Establish It As The Standard for Videographers
One of our neighboring companies in the building our studio is in are some incredible cinematographers, Train 918. They specialize in bringing their gear anywhere in the world and producing epic videos. It’s not just the quality of the work they produce that’s amazing, though. They spend much of their time actually developing the storyline, converting it into scenes, then…
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Marketing Infographics
What are the Benefits and ROI on Search Engine Optimization?
As I was reviewing old articles I had written on search engine optimization; I discovered that it was now over a decade that I’ve been providing direction. Search engine optimization rose to its peak a few years ago, a multi-billion industry that skyrocketed but then fell from grace. While SEO consultants were everywhere, many were leading their clients down a…
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Social Media & Influencer Marketing
What is the Impact of Online Consumer Reviews on Your Business?
We worked closely with a company that advised businesses selling products via Amazon. By optimizing a product page and incorporating strategies to collect reviews from customers, they can increase the visibility of your products in internal product searches… ultimately increasing sales exponentially. It’s difficult work, but they’ve got the process down pat and continued to repeat it for more and more…
