Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Strategies That Are Killing Your Content Marketing #CONEX
Yesterday I shared how much I learned about building ABM strategies at CONEX, a conference in Toronto with Uberflip. Today, they pulled out all of the stops by bringing in every marketing superstar the industry had to offer - Jay…
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Boost Your Conversions by Combating These 5 Conversion Killers
If there's one company online that gets to monitor and measure conversion rates across any variable, it's the folks at Formstack ! We've been friends, fans, and affiliates of the team for years, and it doesn't hurt that they're right…
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The Most Common Misconception Marketing And PR Grads Have About Social Media
Over the last decade, I've hired interns and marketing graduates for my business. As a full-service marketing consultancy, we work on multichannel marketing for our clients, so I can place graduates where they best fit rather than just throwing them…
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Sitelock: Protect Your WordPress Website and Visitors
WordPress security is one of those things that's often left until it's too late. About once a quarter I'm asked to help clean up a site that's been attacked. The attacks happen because WordPress is left without updating and a…
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Four Common Characteristics With Companies Who Transformed Their Digital Marketing
I recently had the pleasure to join the CRMradio podcast with Paul Peterson from Goldmine , discussing how companies, both small and large, are leveraging digital marketing. You can listen to it here : https://crmradio.podbean.com/mf/play/hebh9j/CRM-080910-Karr-REVISED.mp3 Be sure to subscribe and…
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Five Surefire Ways to Boost Your Social Media Conversions
It goes without saying that the most efficient way to reach out and create an emotional connection with potential clients is through social media. One can find billions of users on various social media platforms; it would be such a…
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How to Measure the ROI of Your Video Marketing Campaigns
Video production is one of those marketing strategies that's often under-rated when it comes to ROI. A compelling video can provide the authority and sincerity that humanizes your brand and pushes your prospects to a purchase decision. Here are some…
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Building a StoryBrand: The 7 Desires Your Prospect Depends On
I participated in a marketing ideation meeting alongside a consultancy known for developing roadmaps for high-tech companies. As the roadmaps were created, I was impressed with the unique and differentiated paths the team came up with. However, I was also…
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Pinegrow: A Stunning Desktop Editor with WordPress Integration
Creating modern websites has never been more demanding. Developers and designers face increasing complexity — from mastering responsive frameworks to navigating between visual mockups and production-ready code. While cloud-based website builders often prioritize ease over flexibility, professional web developers need…
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Epson LightScene: Interactive Retail Experiences with Digital Projection
The retail experience will consistently outperform the online experience. Even with the addition of augmented and virtual reality, consumers may buy online... but still love to experience a product. It's why retail establishments have transformed themselves over the last decade…
