Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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3 Ways Sales Conversations Have Changed Over The Years
Traditional sales conversations are changing forever. Salespeople can no longer rely on customary talking points and discovery models to navigate the sales cycle. This leaves many salespeople with little alternative but to regroup and understand the new reality of what…
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After 13 Years, Podcasting Has Finally Come Of Age For Corporations
In 2004, BBC journalist Ben Hammersley combined the word pod (from the Apple iPod) with the word broadcast and coined the term podcast. At that time, podcasting wasn’t easy. Apple’s iTunes was required for you to subscribe to the podcast feed and download…
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“Customer First” Must be the Mantra
Harnessing the power of the many sophisticated marketing technologies available is a good move for business, but only if you keep your customer in mind. Business growth relies upon technology, this is an undisputed fact, but more important than any…
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Are Programmatic Advertising Buys Killing Your Reputation?
Monetizing a publication isn’t quite as easy as it looks. Take a close look at any major publication and you’ll find half a dozen different annoyances that practically beg readers to go away. And they often do. However, monetization is…
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9 Ways To Streamline Your B2B Events with Event Tech
New In Your Martech Stack: Event Management Software Event planners and marketers have a lot to juggle. Finding great speakers, curating awesome content, selling sponsorships, and delivering an exceptional attendee experience encompass a small percentage of their day-to-day activities. Still,…
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Succeeding at Facebook Marketing Takes an “All Data Sources on Deck” Approach
For marketers, Facebook is the 800-pound gorilla in the room. The Pew Research Center says that nearly 80% of Americans who are online use Facebook, more than twice the number who use Twitter, Instagram, Pinterest or LinkedIn. Facebook users are also highly…
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What’s the Impact of a Micro vs. Macro-Influencer Strategies on Instagram
Influencer marketing lies somewhere between the word-of-mouth colleague you trust and the paid advertisement you put on a website. Influencers often have the great ability to build awareness but range in their ability to influence prospects on a purchase decision.…
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Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation
Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems…
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Marketers: Recognize These Behaviours Central to British Buying
Did you see what I did there? This Midwesterner used the British spelling of behaviour rather than behavior. I just wanted to prove to everyone how worldly I am… or not. I’ve actually never been to the United Kingdom despite…
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How Your Hosting Can Affect Your SEO
Yes, your hosting can have an impact on your SEO. Surprised? So are most people when they learn that their hosting plan can impact their potential for reaching high SERPs. But why? And how? Turns out, your hosting plan affects…
