Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Social Media & Influencer Marketing
How To Not Fail at Snapchat
Snapchat is a multimedia messaging app that thrives on ephemeral content, augmented reality (AR), and a predominantly young user base. It offers a unique blend of disappearing messages, stories, and AR filters that encourage frequent interaction and creativity among users. Beyond personal communication, Snapchat has evolved into a dynamic platform for creators and brands to connect with audiences in innovative…
- E-commerce and Retail
20 Tips to Drive E-Commerce Conversions this Holiday Season
The clock is ticking, but it’s not too late for e-commerce providers to tune up their sites to drive more conversions. This infographic from the conversion optimization experts at the good lays out 17 solid optimization tips that you should be implementing immediately if you hope to capitalize on holiday purchase traffic this season. There are three key strategies that…
- Content Marketing
33Across: In-View Audience Monetization with a Pre-Bid Fraud Filter
We’ve observed online publishers struggling this year. Many of increased their content output, expanded their topic coverage, purchased audience to increase their viewing statistics, and opened their sites to any or all advertising. Personally, I believe that’s a mistake. We’ve avoided buying audience, kept our topics tight, and we have turned down advertising repeatedly from off-topic advertising. Thankfully, advertising networks are…
- Content Marketing
Content Length: Attention Spans Versus Engagement
Over 10 years ago, I wrote that attention spans are increasing. As we worked with clients over the years, this continues to be proven despite the myth that readers, viewers, and listeners won’t stick around. Consultants continue to state that attention spans have been reduced, I call bollox. What has changed is choice – providing us the opportunity to rapidly skip…
- Analytics & Testing
How BoomTown Completed Its Martech Stack With Call Intelligence
Conversations, and particularly phone calls, continue to be among the most effective methods for connecting with people and turning them into loyal customers. Smartphones have closed the gap between browsing online and making calls — and when it comes to complex, high-value purchases, people want to get on the phone and speak with a human. Today, technology is available to…
- Content Marketing
TubeMogul: Digital Video Ad Planning and Buying Across Channels
eMarketer predicted the average advertising spending budget breakdown is 88% TV, 7% digital video and 5% for mobile video. With second screen and mobile video viewing rising so rapidly, TubeMogul has found that enabling a cross-channel strategy can increase awareness and reduce overall advertising costs per viewer. In fact, in a Hotels.com Case Study, TubeMogul found that message recall was…
- E-commerce and Retail
Social Media Content Ideas for the Holidays
‘Tis the season and if you haven’t planned out your holiday social media posts, here’s a great infographic from MDG Advertising to give you some ideas, Holiday Marketing 2016: 7 Fresh Ideas for Your Holiday Social Media Posts. Here are seven unique ideas that can spur your creativity and attract some attention to your brand when you need it most! From…
- Content Marketing
Inbound Brew: Run Your Inbound Marketing Strategies Directly from WordPress
The number of solutions and complexity of integrated partners that extend WordPress is pretty amazing. Inbound Brew is a full-service digital marketing, web development, and software development firm, that helped small businesses utilize content marketing to drive engagement and leads. They’ve now published an inbound marketing plugin that provides all the tools necessary to do this – directly from WordPress! The plugin…
- Social Media & Influencer Marketing
PRISM: A Framework to Improve Your Social Media Conversions
The reality is that you typically don’t sell on social media channels but you can generate sales from social media if you implement a full end-to-end process. Our PRISM 5-step framework is a process you can use to improve social media conversion. In this article we’re going to outline the 5 step framework and step through example tools you can use for…
- Content Marketing
The Benefits of Video for Search, Social, Email, Support… and More!
We’ve recently expanded our team at our agency to include a seasoned videographer, Harrison Painter. It’s an area that we know we’re lacking. While we script and execute amazing animated videos and produce great podcasts, our video blogging (vlog) is nonexistent. Video isn’t easy. The lighting, video quality, and audio dynamics are challenging to do well. We don’t want to…
