Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Fastly: Why Performance is Key for the Smart Marketer
To be successful in today’s fast-moving and end-user-focused environment, marketers need a fast, secure, flexible solution that can deliver content in real-time. Fastly’s platform speeds up websites and mobile apps by pushing content closer to your users, providing improved and secure experiences worldwide. The key to smart marketing is prioritizing performance to improve conversions. Fastly Solution Overview Fastly is a…
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Marketing Tools
How to Automate Your Marketing Workflows for Increased Productivity
Are you struggling to boost productivity across your business? If so, you’re not alone. ServiceNow reported that managers today are spending roughly 40 percent of the work week on administrative tasks—meaning they have just over half the week to focus on important strategic work. The good news is that there is a solution: workflow automation. Eighty-six percent of managers believe…
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Marketing & Sales Videos
Pimex: Manage and Monetize Your Marketing Leads
We don’t have an active business development team at our agency, so we know that we lose track of leads and miss out on opportunities that could be perfect. HubSpot reports that 79% of marketing leads never convert into sales. Additionally: 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Pimex…