Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Your Website Should Always Be The Center of Your Universe
The parable of the wise and foolish builder: The rain came down, the floods came, and the winds blew, and beat on that house; and it didn't fall, for it was founded on the rock. Everyone who hears these words…
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Visual Marketing: The Science On Why Our Brains Are Wired to Respond
Marketers face a fundamental truth: people are hardwired to process and respond to visuals. Whether browsing a website, scrolling social media, or evaluating a product, the human brain prioritizes visual information. Understanding why this happens—and how to leverage it—can dramatically…
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The Amazing Marketing Opportunity Coming With IoT
I was asked to speak at a regional event on the Internet of Things . As co-host of the Dell Luminaries podcast , I've had a ton of exposure to Edge computing and the technological innovation already taking shape. However,…
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Wayin Launches Lightning Fast Mobile Social Stories
Digital advertising has reached a tipping point. 50% of adults actively avoid ads on mobile and desktop and another 47% actively avoid in-app ads. These are the numbers driving Wayin's tool, Social Stories , an important tool for brand marketers…
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Freshworks: Multiple Conversion Rate Optimization Modules in One Suite
In this digital age, the battle for marketing space has shifted online. With more people online, subscriptions and sales have moved from their traditional space to their new, digital ones. Websites have to be on their best game and take…
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Somewhere Between SPAM and Creepy Lies Transparency
Recent weeks have been eye-opening for me regarding the data scandals reported in mainstream news. I've honestly been taken aback by many of my peers in the industry and their knee-jerk reaction and response to how Facebook data was harvested…
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REMME: Will Blockchain Rid Us of Logins and Passwords?
One of the more exciting technologies is blockchain. If you'd like an overview of blockchain technology - read our article, What is Blockchain Technology . Today, I happened across this ICO, REMME . What is an ICO? ICO is an…
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Use These Tips and Tools To Conquer Your Marketing Workload
If you want to effectively manage your marketing workload, you have to do a better job of organizing your day, reassessing your network, developing healthier processes, and taking advantage of platforms that can help. https://youtu.be/NMWbfRMg0Ag Adopt Technology That Helps You…
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CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department
The average tenure of a CMO is just over four years —the shortest in the C-suite. Why? With the pressure to hit revenue goals, burnout is becoming next to inevitable. That’s where gig work comes in. Being a CMO-on-the-Go allows…
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Hotter than Hot: Introducing the New Secret Sauce Recipe for Marketing on LinkedIn
A year ago, LinkedIn shared their special in-house recipe. When they released Secret Sauce: How LinkedIn Uses LinkedIn for Marketing , they made public all of the tactics and tips used by the LinkedIn Marketing Solutions team when executing campaigns…
