Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Google Makes Public Domain Images Look Like Stock Photography, And That’s a Problem
In 2007, famed photographer Carol M. Highsmith donated her entire lifetime archive to the Library of Congress. Years later, Highsmith discovered that stock photography company Getty Images had been charging licensing fees for using these public domain images without her…
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Appearance Isn’t Everything: A Checklist To Make Sure Your Website Is Functional, Not Just Beautiful
Many years ago, I was speaking at an event with Aaron Kahlow, a social media marketing expert. In his presentation, Aaron spoke about the investment in and return of a website. Specifically, he discussed the analogy of companies designing and furnishing their…
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How Julius Is Increasing the ROI of Influencer Marketing
Influencer marketing is the fastest-growing form of online acquisition. There’s a good reason—recent data proves the ROI of influencer marketing campaigns: Eighty-two percent of consumers are likely to follow a recommendation made by an influencer and every $1 spent on…
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We All Hate Spam and Cold-Calling… Until We Don’t
On May 15th, I received an unsolicited email (aka SPAM) from an agency in Atlanta telling me what an explainer video was. I knew what it was, we’ve written about explainer videos extensively and published quite a few of our…
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Understanding Your Customers’ Needs with Predictive Analytics
For many sales and marketing professionals, it’s a constant struggle to derive any actionable insights from existing data. The crushing volume of incoming data can be intimidating and wholly overwhelming, and attempting to extract the last ounce of the value,…
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Complete™: Cross-Border Commerce from Translation, Shopping, through Fulfillment
Tony Bianco’s designs have been highly sought after in Australia for over forty years, and now the brand has catapulted into the world’s most influential fashion magazines and best-dressed lists by Australian models. Today, many top celebrities and models in…
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A 5-Step Plan to Optimize Your Checkout for Shoppers.
According to Statista, in 2016, 177.4 million people used mobile devices to shop, research and browse products. This figure is predicted to reach almost 200 million by 2018. And a new report conducted by Addressy cited that cart abandonment has reached a median…
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How to Keep Your Users Happy When Releasing a Major Update to Your Application
There’s an inherent tension in product development between improvement and stability. On the one hand, users expect new features, functionality and maybe even a new look; on the other hand, changes can backfire when familiar interfaces suddenly disappear. This tension…
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How Does Event Marketing Increase Lead Generation and Revenue?
Many companies spend upwards of 45% of their sales and marketing budget on event marketing and that number is increasing, not decreasing despite the popularity of digital marketing. There’s absolutely no doubt in my mind of the power of attending, holding,…
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TurnTo: Syndicate Reviews with Your Product’s Distributors
Syndication is a highly effective way for online retailers to quickly increase the volume of product ratings and reviews (reviews) they display. Brands, typically first to collect this valuable user generated content (UGC), are eager for retailers to feature these…
