Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Personalization: 4 Keys to a Successful Foundation
Personalization is all the rage right now but it’s a strategy that can be quite insulting if it’s done incorrectly. Let’s take the most common example – how does it feel when you get an email message where it opens…
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The Ultimate Holiday Email Marketing Guide Infographic
‘Tis the season for holiday marketing, and our email verification software sponsor NeverBounce, has created the ultimate holiday email marketing guide for your viewing pleasure. The National Retail Federation’s data show that spending is increasing this year, primarily online and driven…
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Not Enough Agencies Tell Prospects to Take a Walk
One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s…
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What is a TLD? Top Level Domains Explained
If you parse any domain name, the top-level domain is the last section after the last dot. That’s the highest level within the hierarchy of a domain name. So, for martech.zone, the TLD is .zone. When the web was first…