Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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ACTIVE Network and Viralstyle: Participant Management and Merchandising
ACTIVE Network annually processes nearly 100 million registrations and more than $3B in payments for over 47,000 organizers and 200,000 activities and events. ACTIVE Network® is the leading global marketplace for activities and events, connecting participants and activity organizers, while…
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How to Automate Your Marketing Workflows for Increased Productivity
Are you struggling to boost productivity across your business? If so, you’re not alone. ServiceNow reported that managers today are spending roughly 40 percent of the work week on administrative tasks—meaning they have just over half the week to focus…
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How To Create A Snapchat Ad
In the past few years, Snapchat has grown its following to over 100 million worldwide with over 10 billion videos being watched per day. With such an overwhelming amount of followers on this app daily, it is to surprise that…
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Insert: Codeless Mobile App Engagement Features
Insert was designed so mobile app campaigns could be executed by marketers without the need for mobile app development. The platform has a wide array of engagement features that can be easily inserted, updated, and managed. The array of features…
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5 Ways Snapchat Can Be Used to Promote Your Business
As social mobile platforms rise in popularity, there's always an opportunity to utilize the platform to communicate to and engage with potential buyers. Snapchat has obviously surpassed that expectation, with over 100 million daily users that are viewing more than…
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Pimex: Manage and Monetize Your Marketing Leads
We don't have an active business development team at our agency, so we know that we lose track of leads and miss out on opportunities that could be perfect. HubSpot reports that 79% of marketing leads never convert into sales.…
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Personal Branding On Social Media Is The Most Dishonest Marketing There Is
Forget the diet and dating ads; I think some of the most deceptive marketing there is online are the very marketing experts that continue to criticize brands and preach transparency online. They're anything but transparent. I'm at an interesting time…
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Wooing More Buyers and Reducing Waste Through Intelligent Content
Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric . No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is…
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Using Your Visual Brand In Social Media
Social media is now a visual world. Brands that master the art of visual content not only stand out but also connect more effectively with their audience. A comprehensive approach to visual social branding and strategic content usage can significantly…
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How to Select the Right Mobile App Development Firm
A decade ago, everyone wanted to have their own little corner of the Internet with a customized website. The way users interact with the Internet is changing to mobile devices, and an app is a pivotal way for several vertical…
