Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Advertising Technology
UpSnap: Affordable Mobile, Local, and Geographically Targeted Advertising
UpSnap offers a mobile advertising network offering more than one billion impressions per month. And through their partnerships with some of the biggest sites, they are able to display ads on third-party networks at a rate of more than 100 billion impressions monthly. UpSnap enables you to target customers who are near your business. Once your campaign goes live, UpSnap…
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Marketing & Sales Videos
7 Videos You Should be Producing to Increase Marketing Results
60 per cent of site visitors will watch a video first before reading the text on your site, landing page, or social channel. Want to increase engagement with your social network or web visitors? Produce some great videos to target and share with your audience(s). Salesforce has put together this great infographic with specifics on 7 places to incorporate videos…
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Advertising Technology
Specle: Integrated Advertising System for Digital Publishing
Niche publications still continue to drive highly targeted content to distinct groups. While pay-per-click, affiliate and banner ad systems continue to dominate the market for their simple ordering process and low cost per lead, they also typically get a low click and conversion rate. Because they’re inexpensive, they can still reap incredible rewards and have a solid return on investment…
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Analytics & Testing
The Impact of Cross-Device Journeys and Real-Time Personalization
Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today’s marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use of a variety of channels to market to prospects and customers. Channels may include one or more media or devices…
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E-commerce and Retail
Go Big with a Triggered Email Strategy to Drive Sky-High ROI
Triggered emails are a great way to engage customers and drive sales, but misconceptions about what constitutes a trigger and how to implement them keep some marketers from taking full advantage of the tactic. What is a Triggered Email? At its most basic level, a trigger is an automated response, like an auto-generated birthday greeting from Google. This leads some…
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Analytics & Testing
Your Marketer Is There to Help You
I have a lot friends who run marketing agencies and a lot of marketing professionals throughout the Internet that I’m friends with. I’m not exaggerating when I say that the most frustrating thing that I and others find about our job is the resistance of the businesses we’re working with. We are paid to come consult with clients and assist…
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Content Marketing
Visual Content Drives Comprehension, Engagements and Conversions on Social Media
Have we yelled enough about visual content? I don’t think so. Utilizing a variety of types of visual content continues to be effective. I was explaining this process to a local retailer this week and they were really having a difficult time believing the impact that daily visual content shared online could help their business. While I was there, I…
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Content Marketing
The Key to Your Brand Regaining Control is Personalization
Every prospect and customer are motivated differently, arrive at your business through different mediums, with different levels of intent, are seeking different information, are at different stages of the customer journey, and expect to immediately find what they need. There’s nothing more frustrating than getting held up when you’re trying to take the next step. Perhaps it’s something as simple…
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Content Marketing
How to Generate More B2B Leads with Content
The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. In fact, only 12% of marketers believe they have high-performance content marketing engines that are strategically programmed to target the right…
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Analytics & Testing
Marcom Valuation: An Alternative to A/B Testing
So we always wanna know how marcom (marketing communications) is performing, both as a vehicle and for an individual campaign. In evaluating marcom it is common to employ simple A/B testing. This is a technique wherein random sampling populates two cells for campaign treatment. One cell gets the test and the other cell will not. Then response rate or net…
