Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Self-Service Sales or Value-Based Pricing – It’s Still About the Experience
Last night, I attended an event put on by PactSafe. PactSafe is a cloud-based electronic contracting platform and clickwrap API for Saas and eCommerce. It's one of those SaaS platforms where I met the founder while he was just ramping…
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How Effective Is Live Streaming For Your Brand?
As social media continues to explode, companies are on an evolving quest for new ways of sharing content. In the past, most businesses stuck to blogging on their website, which made sense: It’s historically been the cheapest, easiest, and most…
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Your Complete Content Marketing Checklist
Textbroker has put together this infographic on The 5 Steps to a Successful Content Strategy . The 5 areas are: Audit and Analysis Goal Definition Development and Planning Creation and Seeding Monitoring and Controlling If I were to...
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11 Bad Email Marketing Behaviors That Damage Your Reputation… And How To Avoid Them
Despite the rise of social media, messaging apps, and AI -driven communication, email remains a critical tool for marketers and sales professionals. It's direct, cost-effective, and measurable. But email is only effective when it's done right, and far too many…
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Google Analytics Launches Data Studio (Beta)
Google Analytics has launched Data Studio , a companion to analytics for building reports and dashboards. Google Data Studio (beta) provides everything you need to turn your data into beautiful, informative reports that are easy to read, easy to share,…
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How to Calculate the Lifetime Value of Your Mobile App User
We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance in growing their online business. Regardless of the size or sophistication, when we ask about a customer's cost-per-acquisition ( CPA ) and lifetime…
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Parsely: Content Publishing Analytics Done Right
If your company is investing in the development of content, you'll find standard analytics nothing less than frustrating. Here are a few reasons... authors, categories, publication dates and tagging. There are specific questions you get asked by your company that…
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The 4 P’s of Modern Search Engine Optimization
The SEO world is shaking a bit at the news that Moz is cutting its staff in half . They state that they're doubling down with a renewed focus on search. They've been a pioneer and essential partner in the…
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3 B2B Sales Principles That Your Strategy Must Incorporate
The sales industry is rapidly evolving. Sales teams have consistently been able to make incremental tactical improvements to their processes. Still, in the last few years, sales have entered a new era fueled by technology, analysis, and a dramatic change…
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What is Google RankBrain?
Context, intent, and natural language or all inhibitors of the simple keyword-based queries. Language isn't easy to comprehend, so if you can begin to store patterns of speech and include contextual markers to search predictions, you can increase the accuracy…
