Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
How to Generate More B2B Leads with Content
The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. In fact, only 12% of marketers believe they have high-performance content marketing engines that are strategically programmed to target the right…
- Analytics & Testing
Marcom Valuation: An Alternative to A/B Testing
So we always wanna know how marcom (marketing communications) is performing, both as a vehicle and for an individual campaign. In evaluating marcom it is common to employ simple A/B testing. This is a technique wherein random sampling populates two cells for campaign treatment. One cell gets the test and the other cell will not. Then response rate or net…
- E-commerce and Retail
You’re Not Taking Advantage of the Global Marketplace
Recently, I visited a local retailer. He’s got an incredible business and location where he can design, repair and sell merchandise all from his location from scratch. His facilities are some of the best in the country, and every person on his staff is exceptionally talented, qualified and certified. His challenge is that his traditional marketing isn’t attracting the foot…
- Email Marketing & Automation
Here’s Why You Should Integrate Email and Social Media Strategies
We got a bit feisty when someone shared a email versus social media infographic. The primary reason we disagreed with the versus discussion was that it shouldn’t be a question of choosing one or the other, it should be a matter of how to fully leverage each medium. Marketers should wonder how might email marketing and social media marketing work…
- Social Media & Influencer Marketing
Social Media Professionals Can’t Handle the Truth
I’ve been doing an experiment recently. A few years ago, I decided to be 100% transparent about my personal political, spiritual, and other beliefs on my Facebook page. That wasn’t the experiment… that was just me being me. My point wasn’t to offend others; it was simply to be truly transparent. After all, that’s what social media professionals keep telling…
- Analytics & Testing
Silk: Turn Data and Spreadsheets into Published Visualizations
Have you ever had a spreadsheet that had a fantastic collection of data and you just wanted to visualize it – but testing and customizing the built-in charts within Excel was too difficult and time-consuming? What if you wanted to add data, manage it, upload it and even share those visualizations? You can with Silk. Silk is a data publishing…
- Marketing Infographics
5 Reasons Your Sales Team Isn’t Reaching Their Quotas
Qvidian has published their Sales Execution Trends report for 2015 and it’s full of stats across sales departments that should help you benchmark your own sales performance against the findings. Organizations in 2015 are making a fundamental shift toward aggressive growth. Sales leaders must refocus on making their teams more successful by looking beyond tactical sales enablement and empowering sales…
- Analytics & Testing
Branch Metrics: Convert, Grow and Track Mobile App Adoption
Branch Metrics offers a platform that helps you produce universal campaign links that help you to gain mobile application adoption organically. Their platform can assist you: Convert website users to app users, using a text-me-the-app page or universal app banner Help grow your app through referral, incentive and advocacy campaigns. Increase mobile app activation rates with automated login and incentives.…
- Content Marketing
If You Serve Millennials, You Better Be Serving Video
Every day I get pitched a millennial interview or article. I recognize that millennials are an age group that offers businesses an opportunity – and I have no doubt that they are unique. Having grown up in an age where having a smartphone and being connected to the Internet is having profound changes in behavior that we must pay attention…
- Analytics & Testing
RivalIQ: Competitor Social Media and SEO Analytics
RivalIQ is a cross-channel analysis tool that provides competitive analysis on search engines and social media, alerts, keyword and ranking data, and influencer research. RivalIQ provides the following search engine and social media analysis for digital marketers: Twitter Analytics – the Twitter data you need – with engagement data on every Tweet in your landscape. Plus, you’ll get mentions tracking…
