Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Infographics
How Leads are Generated through Marketing Automation
We’ve written in-depth about marketing automation strategies, what features are critical, and the challenges with executing those strategies to drive leads. The goal of marketing automation is to bridge a critical gap between sales and marketing, ultimately driving great leads to the sales department at the right time. This helps to improve the lead quality as well as reduce the…
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Mobile Marketing, Messaging, and Apps
How to Check Your Domain’s Rank by Keyword on Mobile and Desktop
Key to a successful search engine marketing strategy is understanding the keywords that search engine visitors are utilizing to find your company. You would be surprised at how many companies I speak to that have not done any keyword research. The result of not doing research in an online marketing strategy is that your company winds up being identified for…
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Content Marketing
Viral Marketing Isn’t About the Viral Formula: It’s About the Human One
For years, marketers have sought to unlock the secrets of virality. They study patterns, examine algorithmic triggers, and reverse-engineer breakout campaigns in hopes of finding the elusive formula that guarantees millions of views. But according to creative veteran David Murdico, this approach is fundamentally flawed—not because it lacks rigor, but because it overlooks the most essential ingredient: the human factor.…
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Social Media & Influencer Marketing
You’re Not Getting Speaking Gigs Because of Your Online Presence
During my presentation on Saturday to the National Speakers Association, I shared a presentation and supporting data for the speakers to understand why a content and social strategy were key to their own efforts in building authority and finding speaking opportunities. It’s an incredible group to speak to since they provide me as much value in feedback with my speaking…
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Marketing Infographics
How to Build and Track Your Instagram Promotion or Campaign
We’re preparing for our second annual Music + Technology Festival and Instagram is one of the places we’re promoting the event. I don’t believe we do as good a job on Instagram as we could be doing, though, so I was glad to see the folks at ShortStack publish this infographic on how to build and measure the response of…
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Social Media & Influencer Marketing
Could a Snap Be The Next Step In Your Buyer’s Journey?
In many ways, this all depends on who your customer is and what their journey is. Everyone knows about Snapchat at this point, right? Anyone still in the dark on this one? If so, here’s all you need to know… It’s one of the most popular social networks among 16 – 25 year olds, it’s worth a rumored $5 Billion,…
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Marketing Books
Hug Your Haters? Maybe It Should Be Love Your Lovers!
Hug Your Haters by Jay Baer is a groundbreaking book that offers a fresh and practical approach to dealing with customer complaints in the digital age. Jay argues that businesses need to embrace complaints as an opportunity to improve their products, services, and customer experience. Jay provides compelling statistics and real-world examples to show that ignoring complaints can have a…
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Marketing Infographics
How Will You Measure the Mobile Search Algorithm Impact?
We posted about the steps necessary to avoid a dramatic loss of search traffic via mobile search on Google coming a week from now. Our friends at gShift have been closely watching the changes and published a very in-depth post on the expected impact of the algorithm changes. To gauge marketer sentiment and gather opinions on this significant change, gShift…
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Marketing Infographics
April 21 is Google’s Mobilegedden! Your Checklist for Mobile SEO
Are we scared? No, not really. I’m afraid that sites that haven’t been optimized for mobile usage were already suffering from poor user interaction and engagement. Now Google is simply catching up by updating the algorithms to reward sites that are optimized for a mobile user with great rankings in mobile searches. Starting April 21, we will be expanding our…
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Content Marketing
5 Tips For Designing A High-Impact Business Brochure
In today’s digital age, printed leaflets might seem like a marketing relic from the past. However, when designed and written effectively, leaflets can be a powerful tool for grabbing attention, communicating key information, and motivating readers to take action. Studies have shown that physical media like leaflets can create stronger emotional connections and are more memorable than digital content. When…
