Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Social Media & Influencer Marketing
Failed Customer Experiences Are Destroying Your Marketing
SDL performed a survey to explore where the single or most prominent points of customer experience (CX) failure and success happen with customers and the impacts to the business. Perhaps the scariest result of this survey is that SDL found that many users that suffered from a bad customer experience actively tried to disparage the company every chance they could…
- Content Marketing
Are You Working with a Domain Registrar or a Reseller?
Since we work with investors quite a bit, they sometimes ask us to do some tasks outside of the norm for an agency. One investor that we work with hires us periodically to handle their domain purchases. It works well to have an interim company to handle these processes since it’s typically quite a bit of negotiation and large sums…
- Email Marketing & Automation
Don’t Blame the B2B (Email) Messenger
One of our clients asked today if they should migrate to another email service provider off of the service they’re using. We asked why and they stated that they received an 11% hard bounce rate on the emails they had sent. They thought the system was broken because they hand verified that some of the email addresses that stated there…
- Social Media & Influencer Marketing
Buzzoole: Execute Campaigns with Brand Advocates and Influencers
Buzzoole is a campaign management tool that you can utilize to invite influencers and brand advocates to promote specific and detailed campaigns, then measure the impact of the campaign through their interface. The advocates you select can also exchange the points they receive in gift cards to shop online. Users sign up for Buzzoole utilizing Twitter or Facebook and the…
- Content Marketing
Is Your Content Strategy Production, Presence or Authority?
One of the analogies I often tell people about our agency is that we’re not a Marketing Jiffy Lube. Our job isn’t to get you in and out quickly, throw a sticker on your windshield and see you next month. We’re more of the pit crew frantically getting the car ready for the race. There are plenty of Jiffy Lubes…
- Sales and Marketing Training
I Wish Marketers Would Stop Saying This…
Jenn and I visited the headquarters of Genesys this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The Interactive team said they’d done a test with both a whitepaper…
- E-commerce and Retail
5 Signs You’re Outgrowing Your MySQL Database
The data management landscape is complex and quickly evolving. Nothing emphasizes this evolution more than the emergence of ‘super apps’ — or applications that process millions of user interactions per second. Factor in Big Data and the cloud, and it becomes clear that e-commerce merchants need a new generation of databases that can perform better and scale faster. Any online…
- Email Marketing & Automation
5 Mistakes that Could Get Your Email in the Spam Folder
If there’s one part of my job that continues to make me beat my head up against the wall, it’s email deliverability. We continue to grow an engaged list of email subscribers but geesh, ISPs are ridiculous. In businesses, one thing that happens is that emails turn over as employees come and go. We’ll have subscribers consistently interacting for months…
- Content Marketing
PLEASE DON’T GO: Three Exit Intent Tactics That Won’t Annoy Your Visitors
Exit intent technology (What is it?). Digital marketing’s version of KC and The Sunshine Band’s Please Don’t Go. We’ve proven over and over through A/B testing that using exit intent technology to trigger an overlay can be an extremely effective way of salvaging abandoning visitors. Examples of triggered content include the proposition of discount codes or newsletter sign-up prompts. Some…
- E-commerce and Retail
The Top 5 Things that Kill Customer Loyalty
A story that I often share with companies is that I worked for a company that grew from a few employees to a purchase of billions of dollars – and the user experience was terrible. Sure, there were aspects of the system that were a competitive advantage… but for the most part, it was a nightmare. What grew the company…
