Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How to Make the Most of New AdWords Conversion Reporting
Which would you prefer: The attention-grabbing digital ad that attracts 1,000 website visits? Or the slow-performing one that’s received just 12 clicks so far? It’s a trick question. The answer is neither. At least, not until you know how many…
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10 LinkedIn Profile Tips For Your Networking Success
This infographic from SalesforLife is focused on how a LinkedIn profile can be optimized for selling. Well, in my opinion, every LinkedIn profile should be optimized for selling... otherwise why are you on LinkedIn? Your value in your profession is…
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How to Market Your Mobile App
We recently shared the high cost and failure rate for enterprise mobile applications , but the benefits of a good mobile app are simply too great to ignore. Alongside planning, the experience of the mobile development team and the promotion…
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A Successful B2B Content Marketing Strategy Requires Authority
Marketers are often struggling just to keep up with the needs of their content and email marketing programs. More often than not, our clients' strategies are built around their internal processes. News, product releases, service updates or even just weekly…
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Mobile Apps: How Important is Planning, Prototyping, and Testing?
There's quite a bit of expense in working with custom mobile application developers just in the planning and prototyping phase. Time spent to ensure the user experience is optimal is critical to the success of your mobile application's adoption and…
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Everyone Hates Advertising… Does Paid Advertising Still Work?
There's been a ton of conversations online about the demise of advertising. Twitter hasn't been too successful with its advertising package. Facebook is successful, but consumers are growing weary of ads splattered everywhere. And paid search continues to drive incredible…
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Redesigning E-mail: 6 Features That Need Re-Thinking
Depending on who you ask, e-mail has been around for between 30 and 40 years. Its value is obvious, with applications spanning across both social and professional aspects of life. What's also apparent, however, is how outdated e-mail technology really…
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Building Complex Templates with 1
We're pretty agnostic when it comes to platforms for marketing automation, landing page development and email marketing. We worked and got certified with HubSpot quite a few years ago, and we were impressed with som of the features, but design…
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Why E-commerce Brands Should Invest More Into Instagram
These days, you can't build an ecommerce brand without an effective social media marketing strategy. Almost all marketers (93%) turn to Facebook as their primary social network. As Facebook continues to get saturated with marketers, the company is forced to…
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The Benefits of Using Tablet Point of Sales Systems In-Store
When retail outlets think about a point of sale tablet, they may simply be thinking of a replacement for the clunky, massive, old POS that they purchased a decade ago. It's important to keep in mind that a POS tablet…
