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Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • mockupsjar

    MockupsJar: Stock Mockups for Mobile and Desktop

    There truly is a marketplace for anything – especially in the marketing technology world. I’m a firm believer in saving time and not doing anything that’s labor intensive twice. MockupsJar is one of those services. Rather than hiring a photographer…

  • Using Metaphors in Sales and Marketing

    Unlocking the Power of Metaphor in Business Communication

    In the noisy, fast-moving world of modern business, the ability to capture attention, build understanding, and drive action is more valuable than ever. Yet many marketers, salespeople, and leaders still struggle to connect with their audiences in ways that stick.…

  • content management digital asset management

    How Digital Asset Management Impacts Content Management

    In previous posts, we’ve discussed What Digital Asset Management Is, Why Digital Asset Management is Critical to Marketing Overall, as well as How to Justify the Expense of Digital Asset Management. In this infographic from Widen, they detail the specifics…

  • dknewmedia office

    12 Steps to Building Demand for Your New Agency

    Last week was an amazing week at Social Media Marketing World where I spoke on the topic of Influencer Marketing. While the audience was mostly corporations looking for advice on how to implement at successful strategy, I returned home and…

  • demand generation infographic

    The Offense and Defense of Demand Generation

    With March Madness Sweet Sixteen games underway, Integrate thought this would be a perfect time to exploit their target personas’ collegiate sports enthusiasm. The new Integrate infographic is a timely, fun infographic uses thinly veiled, yet hopefully informational basketball metaphors…

  • expert content marketing

    6 Simple Ways To Improve Your Content Marketing Impact

    There are still companies out there that struggle with the strategy and resources necessary to produce effective content. And many of those companies don’t realize the return on investment that a content marketing strategy can bring because they either give…

  • influencer marketing infographic

    Why Influencer Marketing May Just Be Your Next Strategy

    When I spoke on influencer marketing at Social Media Marketing World, I was blown away by both the demand and the ongoing discussion I had with many companies throughout the conference. I had a packed room and literally had a…

  • statdragon

    StatDragon: Advanced Analytics for Vimeo

    StatDragon has launched advanced analytics for Vimeo users. Until now, Vimeo users have only had access to basic analytics like loads, plays, geography and top embed locations. StatDragon’s Advanced Vimeo Analytics makes it possible to track: Viewing Behavior – Capture…

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