Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Branch Metrics: Convert, Grow and Track Mobile App Adoption
Branch Metrics offers a platform that helps you produce universal campaign links that help you to gain mobile application adoption organically. Their platform can assist you: Convert website users to app users, using a text-me-the-app page or universal app banner…
-
If You Serve Millennials, You Better Be Serving Video
Every day I get pitched a millennial interview or article. I recognize that millennials are an age group that offers businesses an opportunity - and I have no doubt that they are unique. Having grown up in an age where…
-
RivalIQ: Competitor Social Media and SEO Analytics
RivalIQ is a cross-channel analysis tool that provides competitive analysis on search engines and social media, alerts, keyword and ranking data, and influencer research. RivalIQ provides the following search engine and social media analysis for digital marketers: Twitter Analytics -…
-
Storyworks1: A Location-Aware Digital Sales Content Delivery Platform
Storyworks1 provides an interactive mobile presentation platform to arm your field team with tools to help boost credibility, align marketing strategy with sales execution, and grow business relationships with real-time insights and actionable data. Storyworks1's new Opportunity Locator provides field…
-
The High Cost of Web Design Failures is Too Common
When you read these two statistics, you're going to be shocked. More than 45% of all businesses don't have a website . And of the DIY's (Do-It-Yourselfers) that embark on building a site, 98% of them fail in publishing one…
-
The A-to-Z B2B Marketing Guide to Slideshare
SlideShare is an underrated tool in the content marketer’s arsenal—particularly for B2B outreach. With over 60 million monthly users, it’s a powerful platform to build authority, generate leads, and repurpose existing content in a more visual and searchable way. The…
-
Social Media Marketing Mistakes You Should Avoid
More often than not, I'm hearing more and more companies speak about social media as if it were just another broadcast medium. Social media is much more than that. Social media can be analyzed for intelligence, monitored for feedback and…
-
Happy 4th of July! It Can Pay to be Patriotic on Social Media
In the United States, we're celebrating Independence Day today... otherwise known as July 4th. Patriotism is one of those things that can attract a lot of attention and build brand equity. Social media, of course, is a channel that's perfect…
-
What do Consumers Think About the New Media Landscape?
There's an interesting quandry when asking for feedback via a survey versus collecting actual behavior . If you ask any consumer if they like advertising, a select few may jump up and down about how they can't wait for the…
-
UsabilityHub: Give and Get Some Design or Usability Feedback
We got to attend the Go Inbound Marketing conference held regionally by Element Three . It was a fantastic event with an incredible line-up of inspiring and educational speakers. One of the speakers was Oli Gardner , a co-founder of…
