Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-      Branch Metrics: Convert, Grow and Track Mobile App AdoptionBranch Metrics offers a platform that helps you produce universal campaign links that help you to gain mobile application adoption organically. Their platform can assist you: Convert website users to app users, using a text-me-the-app page or universal app banner… 
-      If You Serve Millennials, You Better Be Serving VideoEvery day I get pitched a millennial interview or article. I recognize that millennials are an age group that offers businesses an opportunity - and I have no doubt that they are unique. Having grown up in an age where… 
-      Storyworks1: A Location-Aware Digital Sales Content Delivery PlatformStoryworks1 provides an interactive mobile presentation platform to arm your field team with tools to help boost credibility, align marketing strategy with sales execution, and grow business relationships with real-time insights and actionable data. Storyworks1's new Opportunity Locator provides field… 
-    The High Cost of Web Design Failures is Too CommonWhen you read these two statistics, you're going to be shocked. More than 45% of all businesses don't have a website . And of the DIY's (Do-It-Yourselfers) that embark on building a site, 98% of them fail in publishing one… 
-      UsabilityHub: Give and Get Some Design or Usability FeedbackWe got to attend the Go Inbound Marketing conference held regionally by Element Three . It was a fantastic event with an incredible line-up of inspiring and educational speakers. One of the speakers was Oli Gardner , a co-founder of… 









