Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sales Enablement, Automation, and Performance
Ballparker: Create Estimates with Ease
The sales enablement sector is exploding in growth, with more and more companies recognizing that the job of sales has changed quite a bit over the years. By the time the prospect gets to you, they’ve researched you and your competitors online, understand your strengths and weaknesses and simply want to get down to a proposal. One sector of the…
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Content Marketing
Stats That Will Help Get You More Instagram Likes and Follows
A few weeks ago, Jenn Lisak spoke with Dave – also known as Kewiki – about visual communication strategies online. If you’ve not followed Kewiki… his account is a must follow. He’s nearing a quarter of a million followers and the incredible visual work he puts online daily will take your breath away. Dave is a great example of how…
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Sales Enablement, Automation, and Performance
The Marketing and Sales Benefits of Marketing Automation
According to CSO Insights, companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. This is where sales automation platforms like our sponsors at Salesvue have had a dramatic impact on improving both reporting and efficiency of teams utilizing Salesforce – providing a prospecting to pipeline automation solution. It’s not just sales automation that’s…
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Email Marketing & Automation
How to Increase Your Email’s Chance of Getting to the Inbox
Many people don’t realize there’s a huge difference between email deliverability and actually making it to the inbox. The ability for an email service provider to deliver your email is described and measured as deliverability. But that just means there was a hand-off between the servers that your email was accepted. That does not mean that it’s now in your…
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Content Marketing
It’s Science: Audio Quality Dramatically Impacts Video Engagement. How To Improve Yours!
This may seem counterintuitive, but a great video with poor audio quality will drive down engagement more than a poor video with great audio quality. Audio quality plays a crucial role in the effectiveness of video content. Despite the visual nature of videos, audio is an integral component that significantly impacts viewer engagement and satisfaction. This can’t be understated. Poor…
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Marketing Infographics
This Single Aspect of Sales Could be Losing Your Company $4 Million Annually
We tend to talk about sales by the revenue produced, but not by the losses when it’s not going well. Sales is a blood sport at most companies and there seems to be little patience nowadays for sales professionals to ramp up, build relationships, and convert customers. The sales manager even has the unenviable position of having to motivate and…
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Analytics & Testing
PaySketch: PayPal Analytics and Reporting
We have some colleagues in the industry that utilize PayPal for all of their transactions. Payment gateways and processors add quite a bit of fees on transactions, so PayPal is a simple, trusted approach to collect fees on subscriptions, downloads, and other payments. That said, the PayPal interface isn’t the easiest to navigate – so getting a business intelligence tool…