Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Proven Ways Your Small Business Benefits from Social Media Marketing
Social media has emerged as a pivotal platform for small businesses looking to enhance their marketing strategies. An infographic circulating in the industry highlights the top benefits that social media marketing offers to small businesses, painting a compelling picture of…
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Flippies: The Evolution of a Century-Old Technology
Flipbooks are one of the earliest forms of what today is referred to as interactive multimedia and were patented in the United States in 1882! Send Flippies a video and a logo, and they'll help create an interactive masterpiece that…
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Optimize Your Mobile App Store Visibility with Mobile Action
Mobile Action currently helps over 70,000 apps acquire users with a selection of user acquisition tools, analysis, and newly released predictive analysis. The company has built a Big Data engine that provides app developers with a visibility score that factors…
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Is Vine the Diamond in the Rough of Social Commerce?
While I was at the IRCE , I was pretty excited when one speaker, Danny Gavin, stopped me and told me he had seen me speak years ago at an event in Austin. Danny is one of the Internet's top…
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IDS Fulfillment: Flexible Warehouse and Fulfillment Services
Quite a few years ago, I got to take a tour of the IDS facility here in the Midwest. It was quite an eye opener for me since I'd never seen the advancements that had happened in the logistics, warehouse…
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How Ink Factory’s Graphic Recordings Make Meetings, Events, and Presentations Unforgettable
Capturing—and keeping—your audience’s attention is more challenging than ever. Whether you're hosting a corporate training, delivering a keynote, or pitching a bold new idea, it’s not enough to present content—you have to make it stick. That’s where Ink Factory comes…
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Finally – A Resource to Keep Abreast of Social Media Marketing!
The incredible folks at Social Media Examiner have launched their exclusive membership community, The Social Media Marketing Society . The purpose of the Society is to help you discover new ideas, avoid trial and error, implement the newest social tactics…
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AtEvent Card Scanner: Automate and Enhance Lead Capture at Events
I'm heading to Chicago tomorrow to interview a ton of companies at the Internet Retailer Conference & Exhibition . My standard process on this is to record interviews through the day, write notes, collect business cards, and then head to…
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Please Stop Comparing NSA Spying with Marketing
One of the conversations I continue to see rising to the top of the NSA spying controversy is that companies are already collecting this kind of data on Americans for marketing efforts. For those outside the United States, the Constitution…
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How to Use Google Analytics to Improve Your Marketing Efforts
Sometimes I think they should change the name of analytics to questionalytics because analytics doesn't ever seem to provide the analysis you're looking for... it often generates more questions. If you don't understand the data behind the filters, segments, and…
