Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Analytics & Testing
PaySketch: PayPal Analytics and Reporting
We have some colleagues in the industry that utilize PayPal for all of their transactions. Payment gateways and processors add quite a bit of fees on transactions, so PayPal is a simple, trusted approach to collect fees on subscriptions, downloads, and other payments. That said, the PayPal interface isn’t the easiest to navigate – so getting a business intelligence tool…
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Email Marketing & Automation
Your Email Marketing Efforts Don’t Matter if You’re Not Mobile Optimized
As we were looking to improve our engagement, the very first thing we did was implement responsive email templates using our platform, CircuPress, to distribute the content (Subscribe daily or weekly). The change in statistics were nothing short of stunning. We send our weekly email out to over 70,000 subscribers on Monday and our analytics shows us that that’s the…
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E-commerce and Retail
How Trust and Online Purchase Behavior are Evolving
Within the last few years, online purchase behavior has changed significantly online. Having a trusted site continues to be a key issue involved in any transaction and so consumers tended to buy from only sites they could trust. That trust was indicated through third party certificates, online reviews, or even a local retail presence. As commerce continues to move online,…
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Paid and Organic Search Marketing
Beware of Guest Posts? A Publisher’s Perspective on SEO Abuse and Editorial Integrity
Let’s explore what’s gone wrong with guest blogging in the SEO world, how it can damage your site, and what you can do to protect your brand and your audience—drawing from my personal experience managing Martech Zone, where we receive daily guest post requests but reject the vast majority. Guest Blogging and Its SEO Roots Okay, I’m calling it: if…
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Content Marketing
Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem
As marketers, we deal with a variety of tools and applications on a daily basis. From marketing automation to sales tracking to email marketing, we need these tools to do our jobs effectively and manage/track all of the different campaigns we’ve deployed. However, one piece of the marketing technology ecosystem that is sometimes overlooked is the way we manage our…
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Marketing Infographics
Here’s How You Generate More Leads with Social Media
I was just meeting with a business owner and describing the amazing way that social media has not only driven business to my company, but to our clients as well. There seems to be an ongoing pessimism as it stands with social media and it’s impact on lead generation and I believe it needs to be corrected. Most of the…
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Content Marketing
Optimize Your Webinar Spending: Webinar ROI Calculator
Did you know that, on average, B2B marketers use 13 different marketing tactics for their respective organizations? I don’t know about you, but that gives me a headache just thinking about it. However, when I really do think about it, we help our clients deploy about that many tactics every year and that number is only going up as the mediums…
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Social Media & Influencer Marketing
The Social Media Return On Investment You’re Not Measuring
Many online marketing and social media professionals are nearsighted. The impact of social media return on investment is well beyond direct clicks to purchases. Your social media strategy will generate revenue indirectly through a number of paths.
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Social Media & Influencer Marketing
Does Your Business Follow Social Media Etiquette Best Practices?
Social media etiquette… the expression makes me squirm. There’s always someone trying to apply a set of rules to everything nowadays, and I can’t stand it. Of course, there are unacceptable online and offline behaviors, but the beauty of the platform is that you’ll see the results whether you follow the so-called rules. Here’s an example… I follow a large…
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Analytics & Testing
57% of People Are Not Recommending You Because…
57% of people are not recommending your company because you have a poorly optimized mobile website. That hurts… and we know Martech Zone is one of them! While we have a fantastic mobile application, we know the Jetpack standard mobile theme is a pain to view our site on. As we continue to work with our clients and review their…
