Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Social Media & Influencer Marketing
Transparency is Optional, Authenticity is Not
In the last few years, I’ve been in the enviable position of sharing most of my personal life online. I have shared much of my weight loss journey, I debate politics and theology, I share off-color jokes and videos, and most recently – I shared an evening out where I had quite a few drinks. I’m still not totally transparent…
- Email Marketing & Automation
How to Increase Your Email’s Chance of Getting to the Inbox
Many people don’t realize there’s a huge difference between email deliverability and actually making it to the inbox. The ability for an email service provider to deliver your email is described and measured as deliverability. But that just means there was a hand-off between the servers that your email was accepted. That does not mean that it’s now in your…
- Content Marketing
It’s Science: Audio Quality Dramatically Impacts Video Engagement. How To Improve Yours!
This may seem counterintuitive, but a great video with poor audio quality will drive down engagement more than a poor video with great audio quality. Audio quality plays a crucial role in the effectiveness of video content. Despite the visual nature of videos, audio is an integral component that significantly impacts viewer engagement and satisfaction. This can’t be understated. Poor…
- Marketing Infographics
This Single Aspect of Sales Could be Losing Your Company $4 Million Annually
We tend to talk about sales by the revenue produced, but not by the losses when it’s not going well. Sales is a blood sport at most companies and there seems to be little patience nowadays for sales professionals to ramp up, build relationships, and convert customers. The sales manager even has the unenviable position of having to motivate and…
- Content Marketing
The Rise of Purpose-Driven Social Marketing
You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me. While I’m…
- Analytics & Testing
PaySketch: PayPal Analytics and Reporting
We have some colleagues in the industry that utilize PayPal for all of their transactions. Payment gateways and processors add quite a bit of fees on transactions, so PayPal is a simple, trusted approach to collect fees on subscriptions, downloads, and other payments. That said, the PayPal interface isn’t the easiest to navigate – so getting a business intelligence tool…
- Email Marketing & Automation
Your Email Marketing Efforts Don’t Matter if You’re Not Mobile Optimized
As we were looking to improve our engagement, the very first thing we did was implement responsive email templates using our platform, CircuPress, to distribute the content (Subscribe daily or weekly). The change in statistics were nothing short of stunning. We send our weekly email out to over 70,000 subscribers on Monday and our analytics shows us that that’s the…
- Paid and Organic Search Marketing
Beware of Guest Posts? A Publisher’s Perspective on SEO Abuse and Editorial Integrity
Let’s explore what’s gone wrong with guest blogging in the SEO world, how it can damage your site, and what you can do to protect your brand and your audience—drawing from my personal experience managing Martech Zone, where we receive daily guest post requests but reject the vast majority. Guest Blogging and Its SEO Roots Okay, I’m calling it: if…
- Content Marketing
Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem
As marketers, we deal with a variety of tools and applications on a daily basis. From marketing automation to sales tracking to email marketing, we need these tools to do our jobs effectively and manage/track all of the different campaigns we’ve deployed. However, one piece of the marketing technology ecosystem that is sometimes overlooked is the way we manage our…
- Marketing Infographics
Here’s How You Generate More Leads with Social Media
I was just meeting with a business owner and describing the amazing way that social media has not only driven business to my company, but to our clients as well. There seems to be an ongoing pessimism as it stands with social media and it’s impact on lead generation and I believe it needs to be corrected. Most of the…
