Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Marketing Infographicscurated social media wisdom from top enterprise experts infographic

    Curated Social Media Wisdom from Top Enterprise Experts

    What do Big Company Social Media Professionals know that the rest of us might not be so clear about? ReferralCandy dug into data from Jay Baer’s latest ebook, Social Pros All-Stars: Career Paths & Tips from 27 Big Company Social Media Professionals to see if we could find any meaningful patterns. The information includes tips on establishing your social media…

  • Content MarketingDepositphotos 11412920 s

    Jamballa: Blogger Outreach for Brands

    Blogger outreach can provide businesses with high quality reviews, product awareness and good brand perception, by being aligned with respected bloggers in your industry. Jamballa is a new service matching bloggers and brands together based on criteria they specify. This means bloggers are never hassled by products they are not interested in and businesses are only connected with bloggers who…

  • Marketing InfographicsDepositphotos 11585090 s

    Mobile Marketing: Make it Personal

    Hipcricket’s 2014 online survey, Consumer Attitudes on Mobile Marketing, was conducted in April 2014 and targeted 1,202 adults in the US. The survey found that Marketers are already adopting mobile and consumers are responding. Two-thirds of respondents said they’d received a text message from a brand in the last 6 months and almost half of consumers found the text message…

  • Content Marketinggraphic Isebox horizontal scaled

    ISEBOX: Video Content Publishing and Distribution

    ISEBOX allows agencies and brands to mange, publish and distribute images, documents, audio files, embed codes, and more all on a single page. The destination page can be password protected or open to the public. Uploaded video files can be as large as 5GB per file and the media is playable by the client or HQ on any desktop or…

  • Analytics & Testingpostacumen

    Postacumen: Competitive Analysis for Facebook Pages

    Where does your brand rank in on Facebook with regard to your competitors? What are the types of content and images that your competitors are sharing that are driving engagement to their brand instead of yours? When is the community engaged in your industry? These are the questions that Postacumen provides analytics and reporting for. Postacumen allows you to measure…

  • Content Marketingme commerce retail

    Me-Commerce and Retail’s Future

    Retail is changing rapidly – both online and offline. Traditionally, retail establishments have always had low profit margins and high volume to produce the business results they needed to survive. We’re seeing rapid turnover in retail nowadays where technology is accelerating growth and increasing efficiency. Retail establishments that aren’t taking advantage are dying… but retailers that are leveraging technology are…

  • Marketing InfographicsDepositphotos 42348941 s

    The Most Wanted Wearable Technologies

    A few weeks ago, my mother had a scare with her heart that required her to wear a defibrillator full time. The system monitored and uploaded her heart data through sensors in the vest, would automatically warn if there was a sensor position off, and – in the event of a heart attack – would warn bystanders to step back…

  • Email Marketing & Automationsignal

    Signal: Grow with Email, Text, Social and Sweepstakes

    BrightTag, a cloud-based marketing platform for Internet retailers, has purchased Signal. Signal is a centralized marketing hub for cross channel marketing via email, SMS and social media. Signal features include: Email newsletters – pre-built, mobile-optimized email templates to use or create your own. Text messaging – launch an effective program and be compliant with mobile carrier requirements. Social media publishing…

  • E-commerce and Retailmobile checkout

    Credit Card Processing and Mobile Checkouts Explained

    Mobile payments are becoming commonplace and a solid strategy for closing business faster and making payment processes easier on the customer. Whether you’re a e-commerce provider with a full shopping cart, a merchant with mobile checkout (our example here), or even a service provider (we use FreshBooks for invoicing with payments enabled), mobile payments are a great strategy to bridge…

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