Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How We Manually Migrate WordPress Installations
You’d like to think that moving your WordPress site from one host to another is really easy, but it can truly get frustrating. We were literally helping a client last night that decided to move from one host to another…
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How Are You Doing Compared to 400 Other Marketers?
We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a…
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The Playbook for B2B Online Marketing
This is a fantastic infographic on the strategies of every successful business-to-business (B2B) online system. As we work with our customers, this is relatively close to our engagements’ overall look and feel. Simply doing B2B online marketing is not going…
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Appinions: The Who, What and Which of Influence Marketing
Some marketing technology platforms age like fine wine as they continue to unwind the issues that plague marketers. Appinions appears to be one of those platforms. When we did a post a few years ago, it was a nice little…
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What a Tangled Web Native Advertising Will Weave
I’m not sure if you’ve seen this video yet. It’s not safe for work but it’s absolutely hilarious regarding the topic of major newspapers and traditional news publications looking to increase revenue through the display of native advertising, also known…
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How Your Eyes Move on a Website
For creatives, I’m sure there’s someone inside screaming at them to be different and avoid building a website that looks and acts like everyone else. From a marketing perspective, though, we’ve educated our visitors over a decade now as to…
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4 Key Takeaways to a Smart Mobile Marketing Strategy
Mobile, mobile, mobile… are you tired of it yet? I think we’re working on mobile strategies with half of our clients right now – from optimizing mobile email templates, to integrating responsive themes, to building mobile applications. In reality, I…
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The Utopian Future of Channel Selling
Channel partners and Value-Added Resellers (VARs) are the redheaded stepchildren (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and…
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Navigating the Wacky Rules of Facebook Contests and Sweepstakes
Did you know that you can require entrants in your Facebook contest or sweepstake promotions to like your page, but you can’t require or even ask them to share your page? Hey, it’s their platform and their users, so they…
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The B2B Sales Pipeline: Turning Clicks into Customers
What is a sales pipeline? In both the business to business (B2B) and the business to consumer (B2C) world, sales organizations work to quantify the number of leads they are currently trying to convert into customers. This provides them with…
