Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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What is Sponsored Content? How Can You Optimize Content Recommendations for Improved Click-Through Rates?
One of the most successful means of promoting our site and expanding our reach has been by use of sponsored content. We started using one vendor but when they accidentally ran our promotions an extra $10k - and then invoiced…
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Video: Launch Your E-commerce Store in Half an Hour
We've worked with the majority of e-commerce platforms - from WooCommerce for WordPress to Magento's enterprise e-commerce platform . Every platform has it's strengths and weaknesses, but the easiest e-commerce platform on the planet that's sprinting ahead of its competition…
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7 Questions to Ask Your Agency Before You Sign
We love working with other agencies. Our expertise in search engine optimization and content strategies has been a resource for all of our agency partners and we continue to grow that portion of our business. We work with a lot…
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Reorganize, Rewrite and Retire Content
There's always such a giant demand for new content that most of us are simply struggling to keep up with writing compelling content that provides value to our audience. This infographic from Marketo on maintaining great content is solid advice.…
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4 Keys to Making Your Social Video Strategy a Success
We've shared a great infographic on the starter guide for social video , now here's a great infographic from The Media Octopus on tips for leveraging social video for your brand. There has never been a better time for a…
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Is Your Business Making Any of These Common Social Media Mistakes?
Since social media strategies continue to evolve, the analysis tools are improving, and I continue to be surprised by what works and what doesn't work - I often don't tell people they're doing something wrong on social media. What may…
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How to Fuel Sales with Curated Social Content
We don't try to kid ourselves that we're the best source of marketing and marketing technology across the Internet. We have great relationships with other sites and we promote many of our colleagues who have written amazing content over the…
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Get Your Content Published Faster with these Image Management Tips
Visuals are a key component of any marketing content. Photos, graphics, logos - they all represent your brand from the first prospect touch point to your website to your customer newsletter. When you’re working on creating more engaging emails, informative…
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Optimizing Email Design to Capture the Attention of Your Reader
A few months ago at a conference, I watched a fascinating presentation on the steps that an email reader takes as they dive into their email. It's not the route that most people believe and it works very different from…
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5 Essentials for Optimizing Marketing Automation
For many marketers, the promise of marketing automation solutions seems unattainable. They’re too expensive or too complicated to learn. I dispelled those myths and a number of others in OutMarket’s “Modern Marketing Manifesto.” Today, I want to dispel another myth:…
