Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
BlackBox: Risk Management for ESPs Fighting Spammers
BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market . It is used exclusively by Email Service Providers (ESPs), in order to predetermine if…
-
The 5 Essential Steps of Building a Profitable Email List
A robust email list is like having a treasure trove of potential customers at your fingertips. Whether you're starting from scratch or looking to expand your existing list, effective email list building is key. At Martech Zone, at one time,…
-
Why Social Media Matters for Today’s CEOs
Leadership is no longer confined to boardrooms and press releases. Social media has become the public stage where reputations, trust, and influence are built in real-time. Every day, more than 340 million tweets circulate through digital channels, and consumers increasingly…
-
Yesmail Adds External Email Triggers for Sports and Weather
As marketers, we tend to think of customer data and behavior as static fields like age, postal code, and home owner. However, we miss out on the live stream of events that occur around the customers' life. Events as simple…
-
Transforming Your Sales through a Multi-Threaded Approach
I was invited to take part in a recent panel discussion at the Sales Management Association’s Sales Productivity Conference in Atlanta. The session was focused on Sales Transformation, with the panelists providing their thoughts and insights on best practices and…
-
Is Your Marketing is Suffering from Fragmentation, Disappointment and Lack of Organization?
You probably answered yes... and ours is a challenge as well. Lack of organization, fragmentation and disappointment are key themes stemming from the findings of the Cross-Channel Marketing and Technology Survey, released by Signal (formerly BrightTag). The results of the…
-
You’re Not the Only One Struggling with Analytics
We've provided the definition of analytics as well as listed out all of the online marketing analytics you can find to assist you with measuring the impact of your marketing strategies. As you can see by some of the statistics…
-
How to Use Social Media to Help Your Business
Given the complexity of social media marketing, tools, and analysis, this may seem like an elementary post. You might be surprised that only 55% of businesses actually utilize social media for business . It’s easy to think of social media…
-
Here’s How You Don’t Get Burned with Influencer Marketing
We've written before about the traps of influence marketing. As one who is compensated from time to time as an influencer , I'm skeptical of how many influence marketing relationships are setup. Case in point, earlier this year I was…
-
MyYappyDog: Social CRM for Real Estate Agents
There's a new startup that's gaining some traction in Indianapolis with Real Estate Agents , and it's called My Yappy Dog . If you could combine a dead simple communication platform with a no-nonsense customer relationship management platform, you've got…
