Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Analytics & Testing
Fresh URL: Clean Up Your URLs for Sharing
The good people at Wistia have developed a cross-browser script called Fresh URL that you can embed in your site that removes all the extraneous campaign tracking and other unnecessary querystring code from your URL. This is a great tool because it means that your campaign codes won’t be re-used as people share links to your site. As an example,…
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Email Marketing & Automation
Serving is the New Selling
I attended an Indianapolis AMA luncheon where Joel Book spoke about Marketing to the Power of One. His presentation contained a plethora of great information around using digital marketing to serve customers more effectively. Although, there were several takeaways from the program, there was one that stuck with me. The notion that: serving is the new selling. Basically, the idea…
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Content Marketing
Growth Hacking for Content Marketing
One of the reasons why our agency isn’t a content shop is because the goal of online marketing isn’t to produce content, it’s to grow your business. We do produce content (mostly infographics and whitepapers) for clients, but clicking publish is just one step in a much larger strategy. Understanding who you’re writing to and what kind of content they’re…
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Email Marketing & Automation
Do Your Customers LOVE You?
Do your customers love you? New survey data from Responsys reveals how brands can maintain long-term relationships with consumers and avoid unnecessary breakups. Responsys research shows that consumers take the plunge with brands when their messages are part of an orchestrated customer experience that unfolds over time, across channels and according to an individual’s behaviors and preferences. With the right…
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Content Marketing
How Content Marketing Impacts Search Rankings
As search engine algorithms become better at identifying and ranking the appropriate content, the opportunity for companies that engage in content marketing become greater and greater. This infographic from QuickSprout shares some incredible statistics that can not be ignored: Companies with blogs typically receive 97% more leads than companies without blogs. 61% of consumers feel better about a company that…
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Social Media & Influencer Marketing
Don’t Get Hacked on Twitter. Use Login Verification!
There’s nothing quite as embarrassing as having a simple password and being hacked. I’m not sure a week goes by that I don’t have someone that I know getting hacked on Twitter and sending me a suspicious link via direct message. This doesn’t have to happen. Social sites like Twitter offer another layer of security by coordinating logins with your…
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Advertising Technology
Social Media Advertising is a Failure
When I got into traditional media marketing, I was immediately pulled into what could be accomplished with data. Data directed our testing and verbiage in direct marketing and advertising, gave us accurate reporting and measurement, and provided us with a much clearer picture of who they were, what they wanted, where they were, where they wanted and how they wanted…
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Marketing Books
Free Ebook: Are You Playing the Numbers Game?
We’ve written about how impressed we were with EveryoneSocial to encourage your employees to promote your brand socially. After doing the post, the team there reached out and interviewed me regarding my experience with social media. They took the results of that interview and developed a beautiful ebook that you can download from their site. It’s not beautiful because my…
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Marketing Infographics
The Future of Mobile
Every few days, my daughter and I get in an argument over who has the charging cord. I covet my cord and she tends to leave her cord in her car. If our phones are both down to single digit charge percentages… watch out! Our phones have become part of our person. It’s our connective tissue to our friends, our…
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Marketing Infographics
The Effectiveness of Mobile App Push Marketing
According to Responsys’ SVP of Emerging Channels Michael Della Penna, by 2020 there will be 75 billion devices connected to the Internet of Things. This isn’t people… our homes, our automobiles, our platforms, and even our medical devices are all developing comprehensive mobile and tablet applications with push notifications. Responsys recently commissioned a mobile marketing survey of 1,200 U.S. consumers…
