Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Analytics & Testingmashape

    Mashape Connects Developers and APIs

    For the longest time, my goto for finding APIs was Programmable Web – but that may have changed after perusing Mashape. Mashape isn’t simple a searchable directory of APIs, it actually integrates the API directly into their repository. This enables you to sign up, find and test an API without any difficulty at all. Here’s their list of benefits and…

  • Analytics & TestingDepositphotos 20159965 s

    What Your Customers Really Think About Privacy

    The media loves to drone on and on about how companies are using and abusing big data. Do consumers really care? As a marketer, my only expectation is that the data be utilized to improve the experience I receive from the brand. Sometimes that’s a bit too optimistic, but when I answer a ton of questions and then the experience…

  • Marketing & Sales Videosarmature

    Armature: Wireframing Extension For Illustrator CC / CS5+

    Many of my friends in the industry already wireframe using Illustrator but Armature has arrived – a $24 extension for Adobe Illustrator. Armature has a collection of objects for the conceptualization of web apps, mobile apps, and web sites for simple drag & drop wireframing. What is a wireframe? According to Wikipedia: A website wireframe, also known as a page…

  • Social Media & Influencer MarketingDepositphotos 29241569 s

    B2B Marketing Guide to Drive Sales Results

    This infographic from Introhive does a nice job in breaking down tactics to channels for business-to-business (B2B) marketing efforts that drive sales results. I’m not convinced that the advice here should be literally accepted by every B2B organization, but it does supply some great descriptions as to how the channels can benefit your sales efforts. This resource is meant to…

  • Marketing Infographicssnapchat logo

    The Social Marketing Potential of Snapchat

    While marketing strategists have found many successful ways to promote their brands on Facebook and Instagram, there is a powerful app that often gets overlooked: Snapchat. This app has over 26 million active U.S. users with a core audience between ages 13 and 25, but the only way to interact with a user is if they add you. Clothing retailer,…

  • Marketing InfographicsDepositphotos 36184545 s

    LinkedIn Groups for Sales Success

    LinkedIn has long been a solid source for business to business marketers and sales departments to find and connect with their prospects and customers. It’s also a great platform to include in your content strategies. Our advice has long been for sales and marketing professionals to be where the audience is… that audience can often be found on LinkedIn Groups.…

  • Email Marketing & Automationemail social jugalbandi

    The Email and Social Media Jugalbandi

    We recently published an inbound marketing crash course that provides 5 emails sent weekly (subscribe on the tab on our agency site). One of the series of emails focuses totally on email marketing, which we refer to the linchpin of any inbound marketing effort. The creative team at Email Monks have produced this infographic which shows the coupling… or jugalbandi……

  • Analytics & TestingDepositphotos 18643997 s

    Fresh URL: Clean Up Your URLs for Sharing

    The good people at Wistia have developed a cross-browser script called Fresh URL that you can embed in your site that removes all the extraneous campaign tracking and other unnecessary querystring code from your URL. This is a great tool because it means that your campaign codes won’t be re-used as people share links to your site. As an example,…

  • Email Marketing & AutomationServing is the New Selling | Marketing Tech Blog

    Serving is the New Selling

    I attended an Indianapolis AMA luncheon where Joel Book spoke about Marketing to the Power of One. His presentation contained a plethora of great information around using digital marketing to serve customers more effectively. Although, there were several takeaways from the program, there was one that stuck with me. The notion that: serving is the new selling. Basically, the idea…

  • Content Marketingcontent marketing growth

    Growth Hacking for Content Marketing

    One of the reasons why our agency isn’t a content shop is because the goal of online marketing isn’t to produce content, it’s to grow your business. We do produce content (mostly infographics and whitepapers) for clients, but clicking publish is just one step in a much larger strategy. Understanding who you’re writing to and what kind of content they’re…

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