Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
PaySketch: PayPal Analytics and Reporting
We have some colleagues in the industry that utilize PayPal for all of their transactions. Payment gateways and processors add quite a bit of fees on transactions, so PayPal is a simple, trusted approach to collect fees on subscriptions, downloads,…
-
Your Email Marketing Efforts Don’t Matter if You’re Not Mobile Optimized
As we were looking to improve our engagement, the very first thing we did was implement responsive email templates using our platform, CircuPress , to distribute the content ( Subscribe daily or weekly ). The change in statistics were nothing…
-
Beware of Guest Posts? A Publisher’s Perspective on SEO Abuse and Editorial Integrity
Let’s explore what’s gone wrong with guest blogging in the SEO world, how it can damage your site, and what you can do to protect your brand and your audience—drawing from my personal experience managing Martech Zone , where we…
-
Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem
As marketers, we deal with a variety of tools and applications on a daily basis. From marketing automation to sales tracking to email marketing, we need these tools to do our jobs effectively and manage/track all of the different campaigns…
-
Here’s How You Generate More Leads with Social Media
I was just meeting with a business owner and describing the amazing way that social media has not only driven business to my company, but to our clients as well. There seems to be an ongoing pessimism as it stands…
-
Optimize Your Webinar Spending: Webinar ROI Calculator
Did you know that, on average, B2B marketers use 13 different marketing tactics for their respective organizations? I don't know about you, but that gives me a headache just thinking about it. However, when I really do think about it,…
-
The Social Media Return On Investment You’re Not Measuring
Truth be told, many of the companies I've worked with have had difficulties tracking and measuring return on investment when it comes to social media. There are a couple of basic means of producing a value on the social media…
-
Does Your Business Follow Social Media Etiquette Best Practices?
Social media etiquette ... the expression makes me squirm. There's always someone trying to apply a set of rules to everything nowadays, and I can't stand it. Of course, there are unacceptable online and offline behaviors, but the beauty of…
-
57% of People Are Not Recommending You Because…
57% of people are not recommending your company because you have a poorly optimized mobile website . That hurts... and we know Martech Zone is one of them! While we have a fantastic mobile application, we know the Jetpack standard…
-
Tips to Writing Whitepapers that Drive Sales
Each week, I download whitepapers and read them. Ultimately, the power of a whitepaper is measured, not in the number of downloads, but the subsequent revenue you've attained from publishing it. Some whitepapers are better than others and I wanted…
