Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Content Marketing
Video Marketing Works
Everyone is making their year-end predictions. I think you can forego all the hoopla and work your marketing strategy this coming year based on all the facts. Multi-channel strategies, marketing automation, mobile and video are going to continue to drive engagement and traffic to your business. Here’s a great infographic with fantastic stats that support your need to implement a…
-
Content Marketing
Managing CTAs or Ads with WordPress
We run a combination of ad purchases on our site – including call to action banners promoting our services, affiliate ads of companies we trust, and sponsored ads with companies who we’ve chosen to partner with. The different combinations of packages are quite complex, so we integrated ad spots into our theme to manage display ads. Combined with Jetpack’s visibility…
-
Content Marketing
Long-Form Content Marketing
Society and life in general seem to move at light-speed; catch up or miss out is the motto for many businesses. In fact, life in the fast lane has taken on a whole new meaning with the introduction of websites that exist to share short-form content – Vine, Twitter and BuzzFeed are just a couple, popular examples. Because of this,…
-
Social Media & Influencer Marketing
Twitter: Autofollow based on Location
Being both public and a communication medium, businesses can take advantage of Twitter to grow their local retail traffic – easier than many think. Twitter users are both active and vocal about where they are and what they’re doing. By following active Twitter users regionally, companies who rely on local business can increase their direct traffic as well as amplify…
-
Content Marketing
25 Awesome Content Marketing Tools
We recently shared 25 Awesome Social Media Marketing Tools from the 2013 Social Media Strategies Summit. This is not a comprehensive list, just some tools that you can use to augment your brand’s content marketing strategy, including stand-out examples of five tools across five categories of content marketing: Curation – These tools help in the process of discovering and gathering…
-
Marketing Infographics
How Enterprise Brands Staff and Budget for Social
Wildfire and Ad Age recently conducted a survey asking over 500 enterprise marketing managers and executives about their approach to social marketing. They learned what the best and most successful brands are doing to engage audiences, as well as what those that struggle with social are doing. Social media is no longer an option for business, it’s essential to maintain…
-
Email Marketing & Automation
Slick Kick: A Global Multi Channel Marketing Platform
While their site announces their platform as a Marketing Automation system, I’m not sure I’d agree given a review of Slick Kick’s features. Marketing automation typically includes campaign flows and lead scoring to assist with an inbound marketing program… which Slick Kick doesn’t appear to support. But I will attest to their multi-channel marketing capabilities as you’ll see from the…
-
E-commerce and Retail
The Most Popular Gift This Year for Millennials? Hint: It’s Not the XBox One
Blackhawk Network is a are experts in prepaid payment solutions – both physical and mobile. A new survey they released uncovers new insights about millennials’ preferences for giving and receiving gift cards this holiday season. New data shows that gift cards will be high on the list for purchasing by and for millennials this holiday season. The following data comes…
-
Analytics & Testing
61.5% of Your Traffic is NOT Human
Last March, Incapsula published a study that showed the majority of website traffic (51%) was generated by non-human entities, 60% of which were clearly malicious. Bad news… bot traffic is up and up tremendously. In fact, up to 61.5% of the traffic you’re seeing in Google Analytics wasn’t generated by a human at all, but a bot. This was a…
-
Content Marketing
You’re All The Same, Only Different
We hear it all the time, “We’re different”. And we often hear from marketers, “You’re all the same”. Last night I had the pleasure of being on a Smartups marketing panel with Jeb Banner, Gail McDaniel, Brian Phillips, and George Evans. It was such a great panel… all of us were outspoken and all of us have quite a different…
