Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Analytics & Testing
Your Marketing Platforms Are Not as Accurate As You Think
Many people don’t realize the limitations of analytics and marketing platforms in measuring unique visitors. Most of these platforms measure a visitor by placing a cookie, a small file that is referred to each time a visitor returns to the site using the same browser. The problem is that I may not revisit your site from the same browser… or…
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Content Marketing
The Ultimate Email Marketing Cheatsheet
There are many strategies and habits to choose from when thinking about your approach to email and content marketing. Many top-performing email marketers exercise distinct tactics like strategy, timing, testing, and overall design optimization, but what tactic delivers the best results? Which should you focus on more than another? With average performers spending most of their time on creative development…
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E-commerce and Retail
Cardlytics: Bank Card-Linked Marketing
Your ability to target consumers based on geography and purchase history is continuing to improve. Financial institutions can now open the gateway to rewards, loyalty programs and offers directly purchased using your bank card. Card-Linked Marketing (CLM) is when marketers reach consumers directly through their online bank statements. In fact, Bank of America is already using Cardlytics to power BankAmeriDeals.…
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Email Marketing & Automation
The 7 Myths of Email Marketing
Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it! They’ve provided this fantastic infographic that focuses on many of the myths that are common in the industry when it comes…
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Marketing Infographics
Why Video Marketing Drives Sales
I believe there will be a day that the average website will have video integrated carefully into every page and nearly every post that is published. The costs of recording, publishing and distributing video content has dropped significantly, making it affordable to nearly any business. That said, you still want to impress your visitors and avoid crappy audio, mixing, recording…
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Content Marketing
Findability – 21 New Rules of Content Marketing
While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies. Many companies who invested heavily in search engine optimization have seen those investments lost… but companies who continued to push for relevant, frequent and recent content that provided value to their audience continue…
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Marketing & Sales Videos
Video Marketing: Social Proof by the Numbers
Today I was meeting with a client and discussing the opportunity for them to overtake their competitors online utilizing video. The company has a strong brand that’s trusted online and there’s no doubt that video production will drive more direct traffic, more search traffic and – ultimately – help them better explain the value of subscribing to their service to…
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Social Media & Influencer Marketing
Social Media Guide for Financial Professionals
Marty Thompson is always discovering fantastic content when it comes to social business. If your company seeks professional consultation on developing your social efforts, I don’t know of a better consultant in the industry. In this infographic, the guidance is directed to financial professionals. Financial organizations often feel like their hands are tied due to regulatory compliance issues – it’s…
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Analytics & Testing
Free Ebook: Listen Up! Social Listening for Smarter Business
Do they really like you? It’s not so hard to find out these days. Social listening is arguably the most significant technology to hit marketing since social media itself. Those of us with a traditional marketing background remember the days when understanding who your customer was and what they thought of you required polls, focus groups, and/or outsourcing tedious research…
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Sales Enablement, Automation, and Performance
DemoChimp: Automate Your Demos
DemoChimp is currently in a closed beta but looking for organizations who are interested in using their service. DemoChimp personalizes product demos, increasing your website conversion rate and your demo-to-close ratio during the sales process, all while gathering product analytics. DemoChimp automatically configures a demo in response to each prospect’s unique needs, just like an expert salesperson. DemoChimp Features and…
