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Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Email Marketing & AutomationScreen Shot 2013 10 17 at 2.04.44 AM

    The 7 Myths of Email Marketing

    Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it! They’ve provided this fantastic infographic that focuses on many of the myths that are common in the industry when it comes…

  • Marketing Infographicsvideo drives sales

    Why Video Marketing Drives Sales

    I believe there will be a day that the average website will have video integrated carefully into every page and nearly every post that is published. The costs of recording, publishing and distributing video content has dropped significantly, making it affordable to nearly any business. That said, you still want to impress your visitors and avoid crappy audio, mixing, recording…

  • Content Marketingfindability

    Findability – 21 New Rules of Content Marketing

    While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies. Many companies who invested heavily in search engine optimization have seen those investments lost… but companies who continued to push for relevant, frequent and recent content that provided value to their audience continue…

  • Marketing & Sales VideosVideo Marketing Social Proof

    Video Marketing: Social Proof by the Numbers

    Today I was meeting with a client and discussing the opportunity for them to overtake their competitors online utilizing video. The company has a strong brand that’s trusted online and there’s no doubt that video production will drive more direct traffic, more search traffic and – ultimately – help them better explain the value of subscribing to their service to…

  • Analytics & Testingmeltwater bear

    Free Ebook: Listen Up! Social Listening for Smarter Business

    Do they really like you? It’s not so hard to find out these days. Social listening is arguably the most significant technology to hit marketing since social media itself. Those of us with a traditional marketing background remember the days when understanding who your customer was and what they thought of you required polls, focus groups, and/or outsourcing tedious research…

  • Sales Enablement, Automation, and PerformanceDemoChimp

    DemoChimp: Automate Your Demos

    DemoChimp is currently in a closed beta but looking for organizations who are interested in using their service. DemoChimp personalizes product demos, increasing your website conversion rate and your demo-to-close ratio during the sales process, all while gathering product analytics. DemoChimp automatically configures a demo in response to each prospect’s unique needs, just like an expert salesperson. DemoChimp Features and…

  • Content MarketingContent Marketing for Real Estate Agents

    Content Marketing for Real Estate

    When we built Agent Sauce combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging, and direct mail, we knew that content marketing was key to driving more sales to agents. And, not surprisingly, our agents that leverage the platform fully see the greatest response and close rates. Content marketing isn’t merely a buzzword or some unproven,…

  • Content Marketinglanding pages for content marketing

    Ideas for Turning Content into Conversions

    If you’ve not heard of ion interactive, you really should check them out. Not only do they have some fantastic web-based software for creation and testing effective landing experiences, they also provide tons of supporting data and best practices for businesses. They speak at many events throughout the country as well and always provide great content. This infographic is no…

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