Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Analytics & Testing
Why Google Hiding Keywords is Great for Marketers
It seems everyone is whining and in a tizzy about Google not providing organic keyword data in Analytics. While I believe it diminishes the value of analytics somewhat, I would argue that it’s a great move that will help content Marketers. I’ve written in the past that SEO is Dead and I’ve watched as the industry has slowly gone away.…
- Email Marketing & Automation
How To Use Animated GIFs Effectively In Your Email Marketing
An animated GIF consists of a series of individual images or frames displayed in a sequence to create the illusion of motion or animation. Each frame can have its own time delay, allowing for different durations for each frame of the animation. Here’s a great example: Animated GIFs are commonly used on websites and in digital communication to add simple…
- Marketing & Sales Videos
Falcon Social: Social Media Management for Enterprise
With Falcon Social, B2B marketers are making use of the extensive features like powerful moderation, publishing, and engagement tools to create connections, build brand awareness, gain insights, and generate new leads to drive their social business. Falcon is a fully comprehensive suite packed with powerful features for solid team collaboration, precise performance measurement, and dynamic customer engagement. They are a…
- Analytics & Testing
Conversion In A Box
Conversion In A Box is a combination of landing page, form and data administration, automated email response, and analytics in a single solution. Conversion In A Box helps you turn any webpage into a conversion strategy. Upload compelling content to our secure servers and we’ll generate form code that you can easily paste into blog posts, Facebook pages, websites, landing…
- Analytics & Testing
Optimization: Content, Paths, Landings and Conversions
As we take on new clients, we almost always have to explain how prospects are finding our clients’ sites, how they are entering the site, and how they are converting into customers through their online marketing strategies. It’s never as designed. Our customers spend a ton of time on their home page, very little time on internal pages, and almost…
- Content Marketing
Why Medium.com Is Critical for Your Marketing Strategy
The best tools for online marketing are constantly changing. In order to keep up with the times, you need to keep your ear to the ground, to pick up the newest and most effective tools for audience building and traffic conversion. SEO blogging strategies emphasize the importance of “white hat” content and sharing, so you can leverage business blogs, authority…
- Content Marketing
Evidence Points to a Correlation Between SERP Ranking and Web Host
In late August, Matt Cutts explained that Google looks at site speed as a factor in where a website shows up on the search results page. In his Webmaster Help video, he stated: “If your site is really, really slow, we’ve said that we do use page speed in our rankings. And so all of the things being equal, yes,…
- Content Marketing
Marketing Automation Trends, Challenges, and Success
Holger Schulze and the Everything Technology Marketing blog conducted a survey of B2B marketers in the B2B Technology Marketing Community on LinkedIn. I asked Troy Burk, CEO of Right On Interactive – a marketing automation platform that’s been identified as a leader in the industry – to provide feedback on the survey results. The survey was nicely done and provides…
- Email Marketing & Automation
7 Ways to Send an Unsuccessful Mobile Email
ReachMail statistics show that over 40% of emails are opened on mobile devices. I browse emails on my mobile device throughout the day so that I can get to the emails that are most important. Many of the emails that I delete are commercial in nature and unreadable on my iPhone. Rather than trying to zoom or swap to landscape…
- Analytics & Testing
Non-Profits: Cloud-Based Fundraising 3.0 with Bloomerang
Nonprofit donor management technology has long been mired in drab UI, poor UX and high costs. Bloomerang is flipping the script. Co-founded in 2012 by 30-year nonprofit sector and technology veteran Jay Love, the cloud-based fundraising software helps nonprofits manage their pool of donors. Where Bloomerang differentiates itself is a focus on donor retention. While many nonprofit software programs allow…
