Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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VerbalizeIt: App, Text, Audio and Video Translation
VerbalizeIt’s translation platform routes your uploaded content to a curated community for translation, review and return within 24-48 hours. Only the top 10% of eligible applicants are invited to join the translation community and a feedback loop from VerbalizeIt community…
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Testing Livefyre Sidenote for Commenting
We've moved between commenting systems a few times on Martech Zone. Luckily, all the key platforms will synchronize comments (we don't use them if they don't). Comments are becoming a topic nowadays since comment spam is rampant and many of…
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Smartcards Rolling Out Over the Next Few Years
Wow... when you think about all the dedicated and dependent hardware for traditional magnetic striped credit cards, that's a ton of equipment and expense out there to replace. Over the next few years, though, that's exactly what's going to happen!…
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PayStand: Accept Credit Cards with No Transaction Fees
When I integrated our invoicing system with credit card processing I was pretty much shocked at how complex it was and then how much money they take out in transactions. Then I was shocked that I had to get two…
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MassiveImpact: A Cost Per Action Mobile Ad Network
Views, impressions, clicks... I seriously wonder why we still measure and advertise based on these metrics. MassiveImpact is a mobile ad network reaching more than 1 billion mobile internet users from 190 countries and they don't. They use CPA, or…
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The Inbound Call Channel is Huge… and Untapped
One industry that's vastly underserved and a huge opportunity for marketers is call tracking. As smartphones become more prevalent in business for reading emails, searching for businesses, and researching our purchases - more and more people are simply clicking the…
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The A to Z Guide to Personal Branding
As I grow older, I'm beginning to figure out that a key indicator of my business success is the value of the network I keep and maintain. It's why I spend a ton of time each year networking, speaking and…
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Marketing to Cross-Platform Audiences
88% of Americans own at least 2 internet-connected devices and 90% of Americans use multiple devices sequentially throughout the day. For marketers, this provides both a challenge and opportunity to coordinate and saturate mediums where the audience is... while ensuring…
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Leger Metrics: Voice of Customer (VoC) Actionable Reporting
Leger Metrics offers a platform to assist your company in a better understanding of how your customer experience drives satisfaction, loyalty and profits across your company. [gallery type="slideshow" link="none" ids="35981,35980,35979"] The Voice of Customer (VoC) platform provides you with the…
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Improving Sales Proposal Effectiveness
In a world where there are so many different options and all the information available to us with a quick search and click, the sales cycle has gotten longer over the past decade. In fact, the average sales cycle is…
