Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The 7 Traits of the Social Employee: Building Culture, Productivity, and Brand Eminence from Within
As the digital economy reshapes how companies communicate and compete, the role of the employee has evolved. No longer just a participant in the workflow, today’s employee has the potential to be the face—and voice—of the brand. In The Social…
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How Primary Research Turns Brands into Industry Leaders
Marketers have turned to content marketing, social media, native advertising and dozens of other marketing strategies to build relationships with their target audiences. Marketing professionals are constantly searching for new techniques and strategies to build their brand’s authority and identity.…
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All Email Marketing That Sizzles Is Not Spam
This infographic from Leadpages, a landing page solution, provides some great insight into email marketing and SPAM statistics. Key to this infographic is how many legitimate emails wind up in the junk folder. Chances are that’s where many of yours…
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Randomize Your WordPress Headlines Easily
I was looking for a plugin or some code to shuffle headlines on our home page at DK New Media to have some fun and dress up the home page a bit. The problem was that I have a theme…
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The Rise of Mobile Commerce, and the Benefit to Marketers
Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers’ needs. Only a few years ago, retailers were…
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The Advantages of Triggered Emails
Emails are typically utilized for push marketing and are a one-to-many message. Within the industry, this is fondly known as batch and blast. The timing is up to the sender. Triggered email differs, combining a custom template and user data…
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How Pay-Per-Click Will Enhance Your Inbound Marketing Efforts
An important conversation that’s going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute), including infographics,…
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GoSquared: Real-Time Analytics and Data
If you haven’t heard of GoSquared, it’s already running on over 30,000 websites! GoSquared markets itself as the simplest, easiest to use analytics ever. Not only do they aim to take visualization of analytics data to the next level, the…
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Seth Godin is Wrong About Numbers
As I was reading a blog post on a site, I came across a quote from Seth Godin. There was no link to the post, so I had to verify it on my own. Sure enough, Seth had said it:…
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Designing the Optimal Marketing Organization.
In a conversation with my friend and colleague Joe Chernov, VP Marketing at Kinvey we were exchanging some of the most asked questions we both received within our teams and from peers in the industry. With Joe being the content…
