Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Is Your Business Between the Customer and What They Want?
I was reading a post on the Top 10 Reasons the Music Industry is failing, recommended by industry friend Steve Gerardi. While I don’t disagree with anything the article states, I do believe it can be summed up in a single reason. The music industry blocks the path between fans and the talent in order to monetize it. If a…
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Content Marketing
The Blogconomy Blogging Statistics
Remember when folks were saying that blogging was dead? I’ve been blogging now for a decade and owe my success, my book, my company and my career to blogging. Through years of blogging, I’ve generated influence, authority and enough of a following that we’re able to sustain a growing business helping our clients with their content marketing efforts. I don’t…
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Social Media & Influencer Marketing
TOMS: A Case Study in Profitable Cause Marketing
I had written a plea to Stop Killing Cause Marketing a while ago. Central to the controversy is that sometimes cause marketing clashes with consumers when businesses apply their marketing efforts to profitable ventures while utilizing non-profits or charities. Opponents of cause marketing believe that companies are abusing the charity… and should give any funding out of the goodness of…
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Content Marketing
30 Marketing Statistics You Shouldn’t Miss
Any infographic that brings marketers back to the core of their efforts is really powerful. We were just sitting with a client today and walking through the baseline of a great content strategy… developing recent, frequent and relevant content on a platform optimized for search. With that baseline is there, ensuring that a mobile strategy is deployed. And along with…
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Marketing & Sales Videos
4 Video Production Myths And Their Solutions
We’ve been encouraging all of our clients to leverage video as part of an overall online marketing strategy. Many of your web visitors are abandoning your site altogether because there’s no video. Others are not even making it there because your videos don’t show up in results in video searches. YouTube continues to be a leading search engine behind Google……
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Analytics & Testing
Piqora: Rich Analytics for Pinterest, Instagram and Tumblr
Piqora (previously Pinfluencer) is a marketing and analytics platform for visual, interest-based networks like Pinterest, Tumblr, and Instagram. Their suite incorporates engagement, hashtag, conversion and revenue metrics. Piqora works with many well-known retailers, brands, and publishers to identify and connect with influential brand advocates, gain actionable insights into trending images, and measure key engagement metrics to quantify brand engagement on…
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Content Marketing
LinkedIn Launches Sponsored Updates
LinkedIn has been testing sponsored updates with companies like HubSpot, Adobe, Lenovo, Xerox and American Express… now they’re opening it to everyone. This will be an effective way for B2B companies to identify and target prospects with their content marketing efforts within LinkedIn. Benefits of LinkedIn Sponsored Updates Raise awareness and shape perception – a marketing solution for rapidly increasing…
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Email Marketing & Automation
Movable Ink: Real-Time, Personalized and Tested Email Marketing
The majority of email platforms are static… once the email leaves the provider there is no way to change the content. That’s unfortunate, though, since actionable events can happen in that gap. Perhaps you’re an e-commerce company and you’re now out of stock of the sale item. Do you want folks to open and click through only to find the…
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Marketing Tools
The Problem with Project Management Software
Sometimes, I wonder if folks who develop project management solutions (PMS) use them. Within the marketing space, project management software is a must – keeping track of ads, posts, videos, whitepapers, use case scenarios, and other projects is a huge issue. The problem that we seem to run into with all project management software is the hierarchy of the application.…
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Email Marketing & Automation
Re: Trust
It happened again. While I was reviewing the (unstoppable) list of emails that were hitting my inbox, I noticed the reply email. The subject line, of course, started with RE: so it caught my eye and I immediately opened it. But it wasn’t a reply. It was a marketer who thought they’d increase their open rate by lying to all…
