Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Curata: Curate Relevant Content for your Business.
Curata is content curation software, assisting you to easily find, organize and share relevant content for your business. Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread…
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Marketing Infographics
Responsive Design, Getting it Right
According to Wikipedia, responsive design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Responsive design is becoming very popular since it doesn’t require the designer to generate multiple interfaces to…
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Email Marketing & Automation
The Email Service Provider SaaS Pricing Penalty
We’ve had some ups and downs as we look for a good email service provider. Many email service providers simply don’t have the integration tools we need to automate our email sends (we’ll have some news on that soon)… but the biggest problem we’ve had with our email program is the ability to match monetization with the cost of the…
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Content Marketing
What is the Best IT Environment for My Business?
One of the most important aspects of protecting our business in the digital age is having an established, managed IT solution in place. But, what’s the best option for your business? Honestly, it depends on the size of your business, if you want to hire an internal IT team, and how much control you want over your data. For a…
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Content Marketing
Revolve Camera: A Dolly System for Your iPhone or DSLR
We’ve written about the basic video recording equipment every business should have if they wish to record quality videos for their business. If you’ve ever watched studio quality video, though, you’ve noticed the track and dolly systems that they deploy to provide unique, smooth mobile shots. For $99, you can now have the Revolve Camera Dolly system for your DSLR…