Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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LinkedIn Groups for Sales Success
LinkedIn has long been a solid source for business to business marketers and sales departments to find and connect with their prospects and customers. It's also a great platform to include in your content strategies. Our advice has long been…
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The Email and Social Media Jugalbandi
We recently published an inbound marketing crash course that provides 5 emails sent weekly (subscribe on the tab on our agency site). One of the series of emails focuses totally on email marketing, which we refer to the linchpin of…
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Fresh URL: Clean Up Your URLs for Sharing
The good people at Wistia have developed a cross-browser script called Fresh URL that you can embed in your site that removes all the extraneous campaign tracking and other unnecessary querystring code from your URL. This is a great tool…
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Serving is the New Selling
I attended an Indianapolis AMA luncheon where Joel Book spoke about Marketing to the Power of One. His presentation contained a plethora of great information around using digital marketing to serve customers more effectively. Although, there were several takeaways from…
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Growth Hacking for Content Marketing
One of the reasons why our agency isn't a content shop is because the goal of online marketing isn't to produce content, it's to grow your business. We do produce content (mostly infographics and whitepapers) for clients, but clicking publish…
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Do Your Customers LOVE You?
Do your customers love you? New survey data from Responsys reveals how brands can maintain long-term relationships with consumers and avoid unnecessary breakups . Responsys research shows that consumers take the plunge with brands when their messages are part of…
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Don’t Get Hacked on Twitter. Use Login Verification!
There's nothing quite as embarrassing as having a simple password and being hacked. I'm not sure a week goes by that I don't have someone that I know getting hacked on Twitter and sending me a suspicious link via direct…
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Social Media Advertising is a Failure
When I got into traditional media marketing, I was immediately pulled into what could be accomplished with data. Data directed our testing and verbiage in direct marketing and advertising, gave us accurate reporting and measurement, and provided us with a…
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Free Ebook: Are You Playing the Numbers Game?
We've written about how impressed we were with EveryoneSocial to encourage your employees to promote your brand socially. After doing the post, the team there reached out and interviewed me regarding my experience with social media. They took the results…
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The Future of Mobile
Every few days, my daughter and I get in an argument over who has the charging cord. I covet my cord and she tends to leave her cord in her car. If our phones are both down to single digit…
