Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
GoSquared: Real-Time Analytics and Data
If you haven't heard of GoSquared , it's already running on over 30,000 websites! GoSquared markets itself as the simplest, easiest to use analytics ever. Not only do they aim to take visualization of analytics data to the next level,…
-
Seth Godin is Wrong About Numbers
As I was reading a blog post on a site, I came across a quote from Seth Godin. There was no link to the post, so I had to verify it on my own. Sure enough, Seth had said it…
-
Designing the Optimal Marketing Organization.
In a conversation with my friend and colleague Joe Chernov , VP Marketing at Kinvey we were exchanging some of the most asked questions we both received within our teams and from peers in the industry. With Joe being the…
-
Video Vital Statistics for B2B Marketers
This may be the most entertaining and well-balanced video infographic that I've watched on B2B Marketing . While the statistics were compiled over a year ago, it paints very clear picture on how buying behaviors have changed in business to…
-
The 4 Steps to Social Media Marketing
One of Stephen Covey's The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change is to Begin with the End in Mind . This infographic from BigThunk and Number 8 Communications does just that - recognizing that you…
-
Understanding Color Models and File Formats in Graphic Design
When working on a creative project with a design team or preparing visual assets for print or digital use, it’s important to understand color models and file formats . Terms like RGB , CMYK , PNG , or vector graphics...
-
Worksheet: Inbound Marketing Made Simple
Just when you think you have a handle on this internet marketing stuff, a new buzz surfaces. Right now, Inbound Marketing is making the rounds. Everyone is talking about it, but what is it, how do you get started, and…
-
Online Businesses Need to Shift Marketing to Stay Ahead
There's no question that the Internet has changed dramatically over the years, and that's true for how companies market their online business as well. Any business owner needs only to look at the number of changes Google has made to…
-
Appboy: Understand, Test and Engage Mobile Users
The mobile ecosystem has exploded to over 1 million apps in the last three years . Companies are struggling with high user acquisition costs and low retention rates. Less than 60% of mobile apps provide a positive return on investment.…
-
Tickle & Woo Your Prospects!
Many business to business (B2B) sales cycles are long and arduous. It's a balance of keeping top of mind with a prospect until the purchase decision can be made and not bugging them and driving them off. I've watched some…
