Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Increase Email CTRs with Social Sharing
GetResponse has put together an infographic on the overall impact of social sharing on email click-through rates... and the results are quite striking. The number of users who include social sharing buttons in their emails increased from 18.3% to 29.4%…
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The Six Insider’s Secrets of Contagious Content
Our very own Jenn Lisak was showcased for her advice when developing content. What does it take, exactly, for content to become contagious? Marketing professor Jonah Berger wrote about it in his book, Contagious: Why Things Catch On . According…
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You Don’t Need a Business Degree to Understand This
Okay, it's time for a rant. This week I've been beat up a couple times and I'm truly at a loss that some of these folks have made it as long as they have in business. I want to get…
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Make Pricing and Comparison Charts Like a Ninja
Last night I built out a pricing grid on a new plugin we're launching that turns WordPress into an Email Marketing platform , CircuPress. It wasn't fun at all to build (I used DreamCode's free pricing and comparison grid samples)…
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Your Marketing Platforms Are Not as Accurate As You Think
Many people don't realize the limitations of analytics and marketing platforms in measuring unique visitors. Most of these platforms measure a visitor by placing a cookie , a small file that is referred to each time a visitor returns to…
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The Ultimate Email Marketing Cheatsheet
There are many strategies and habits to choose from when thinking about your approach to email and content marketing. Many top-performing email marketers exercise distinct tactics like strategy, timing, testing, and overall design optimization, but what tactic delivers the best…
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The 7 Myths of Email Marketing
Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn't work with respect to email marketing, they know it! They've…
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Findability: 21 New Rules of Content Marketing
Content marketing continues to evolve, but the core purpose remains the same: reach the right people with the right message, earn their trust, and inspire action. Today’s environment is noisier, more competitive, and more fragmented across channels than ever before.…
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Video Marketing: Social Proof by the Numbers
Today I was meeting with a client and discussing the opportunity for them to overtake their competitors online utilizing video. The company has a strong brand that's trusted online and there's no doubt that video production will drive more direct…
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Social Media Guide for Financial Professionals
Marty Thompson is always discovering fantastic content when it comes to social business. If your company seeks professional consultation on developing your social efforts, I don't know of a better consultant in the industry. In this infographic, the guidance is…