Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Paid and Organic Search Marketing
Do You See What Google Fetches?
We’ve had two issues this month where our customers’ sites were working perfectly for the visitor but Google Search Console was reporting errors. In one case, the client was attempting to write some of the content utilizing JavaScript. In the other case, we identified that the hosting another client was using was redirecting visitors correctly… but not the Googlebot. As…
- Marketing Infographics
Like Us! A Survey of Users on Brand Engagement
Why do people like brands on Facebook? Lab42 surveyed 1000 social media users to discover how liking a brand influences the consumer experience. The results are quite interesting and, in my opinion, point to a huge gap in the expectations of consumers on your brand’s Facebook interactions and how brands are actually using Facebook. The majority of brands that I…
- Social Media & Influencer Marketing
The Manufacturing of Ideas
For hundreds of years, the definition of productive required that there be a manufacturing line taking a product from raw materials to goods for market. Wealth was measured in tons and footage and inventory. Banks loaned money based on how many assets that you had. Our education system prepared our youth to show up on time, get in line to…
- Content Marketing
B2B Lead Generation Manifesto
Business to business (B2B) lead generation through content creation is a fantastic strategy. Developing, distributing and promoting content online can grow your authority and build relationships with your prospective customers. Unbounce – a do-it-yourself landing page platform – has developed this infographic, The B2B Lead Generation Manifesto to describe the successful process of B2B lead generation through content marketing. The…
- Analytics & Testing
Tellagence: Social Marketing Intelligence
Marketers tend to treat social media as they would other traditional media. Find where the most eyeballs are and chase them. The difference is huge, though. Within social networks, there are three activities: Observation – an audience that simply follows and captures the information for their own personal use. Interaction – a community that responds and provides feedback to the…
- Analytics & Testing
Countly Analytics for Mobile Application Developers
If you’re a mobile application developer or your company has multiple mobile applications, traditional analytics doesn’t quite cut it. Download behavior, store performance and usage behavior is key data that can help you significantly increase sales or downloads, as well as user interaction. People have come to expect a different experience when they are interacting on a mobile device… and…
- Marketing & Sales Videos
Viral Humor: Social Media and Feminine Hygiene Products
A Facebook product page promoting your feminine hygiene products is probably already a challenge. Adding a witty, sarcastic comment on the page that went viral could have been a bit embarrassing. Here’s a censored comment from Richard on the Bodyform Facebook page: Hi, as a man I must ask why you have lied to us for all these years. As…
- Paid and Organic Search Marketing
How to Optimize a Page for Local Search
In a continued series on optimizing your site for inbound marketing, we wanted to provide a breakdown of how to optimize a page to be found for local or geographic content. Search engines like Google and Bing do a great job of picking up geographically-targeted pages, but there are some things you can do to ensure your local page is…
- Content Marketing
The Inbound Marketing Process
Impact Branding & Design has put together this beautiful infographic, The Inbound Marketing Process that sums up the inbound marketing process in 6 steps. Inbound marketing is a complex process – with many dependencies between channels, so it’s not easy to get a process simplified graphically like this. Inbound Marketing can be a very confusing and monumental process. Our goal…
- Customer Data Platforms
Why Having Less Form Fields Drives Conversions
When it comes to driving conversions, the design and structure of forms on websites play a critical role. Forms are essential for capturing information, but it’s widely known that web users have a strong aversion to filling them out. Therefore, optimizing form length and design is paramount in improving user experience and increasing conversion rates. Research from Formstack shows that…
