Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Books
I Don’t Want to Hear Your Damn Story
Time for a rant. The new buzzword all over social media and content marketing space is storytelling. We’ve shared some infographics on storytelling versus corporate speak and visual storytelling… and I’m a fan of storytelling. With the right audience, there’s nothing better than a good story to connect with your audience. But we’re now using the story for everything. Logos…
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Analytics & Testing
Watch Visitors Browse, Check Out, Buy in Real Time!
Analytics doesn’t always provide you with the in-depth stats and behavioral queues you need to improve the online shopping experience. Lexity has one app, Lexity Live, which allows you to observe customers browse, check out and buy in real time. Lexity Live is a free app that supports virtually ever major e-commerce platform on the market. Here’s a breakdown of…
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Email Marketing & Automation
Hiding Your Unsubscribe Isn’t a Retention Strategy
We evaluate a lot of services so that we can write about them on the blog or utilize them for our clients. One technique we’re starting to see more and more is services that allow you to easily start an account, but they lack any means of canceling it. I don’t think this is an oversight… and it immediately turns…
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Content Marketing
Why Your Next Business Computer Should Be a Mac
I’ve been a fan boy since my friend Bill purchased me an Apple TV. Before you knew it, I had a home full of Macs and my business is now all Macs. Coming from the PC world, there have been some challenges. A couple examples off the top of my head… no macros in Office, no Microsoft Access. That’s a…
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Email Marketing & Automation
Small Business Marketing Cycle Toolbox
Our technology sponsor,Formstack (for online form building), built than incredible infographic providing guidance on the strategies and tools that a small business can leverage. Each of the tools are cost effective and easy to use. Developing a marketing strategy can be tough. Luckily, the Toolbox of the Small Business Marketing Cycle helps you streamline the process, all while providing popular…
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Content Marketing
The Dramatic Impact of Online Visual Storytelling
There’s a reason why we use so much imagery here at Martech Zone… it works. While the textual content is the focus, the imagery balances the pages and provides a means for readers to get an instant impression of what is to come. Imagery is an understated strategy when it comes to developing your content. If you haven’t already –…
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Content Marketing
How Are Marketers Using Social Media?
If you’re wondering how marketers are leveraging social media for their businesses, HubSpot pulled together an infographic snapshot to feature some of results from the 6,491 survey respondents of a survey executed by Moz. The data was released in a joint webinar between HubSpot and Moz today. One interesting stat, 44.4% of survey respondents said their proficiency level with social…
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Paid and Organic Search Marketing
Google: Subdomain or Subfolder for Multi-Language
Within Google Search Console, there are several options for handling querystring parameters. One of the options on these is making a language indicator. To date, I always thought that this would be the best means of providing multilanguage support to a website so that Google could distinguish which pages were developed for what language. It appears I’m wrong, though, after…
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Analytics & Testing
Klout Scores Reinvented… and I Like It!
I had heard about Klout a while ago but didn’t pay much attention until I met some of the Klout team in Las Vegas. I tested it out and found that some of the scores were lacking. For instance, many of us had multiple pages, multiple accounts, and a history online that spanned a decade… but Klout wasn’t impacted by…
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Email Marketing & Automation
5 Point Email Marketing Holiday Checklist
It’s Fall which means back to school shopping is in full swing and students are on their way back to the classroom. However, Timing. Be aware that even though it’s only August, several people are already starting to look into gift ideas. If they find it for the right price, they go ahead and purchase to be ahead of the…
