Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Should Sales Teams Blog?
I happened to see a poll result from SellingPower and just about had a stroke when I saw the result. The question is Should Sales Teams Blog? Here are the results: Are you kidding me? 55.11% of companies forbid their sales people to blog? First of all… if that’s the case with a company I’m thinking of doing business with,…
- Marketing Infographics
Reaching College Students?
It shouldn’t be any surprise that if you need to reach college students, you need not look any further than their phone. The amount of information, innovative tools, and functionality that are now available on your phone means that people never have to feel disconnected from their friends, their work, or even current events. Perhaps no group of Americans has…
- Content Marketing
Outbrain: Drive Traffic with Content Recommendations
We’ve experimented with quite a few services for displaying related posts on our single post pages on Martech. Right now we’re testing Outbrain and I have to say I’m quite impressed. Here’s an explanation of the service: Outbrain has a concise analytics package that provides click-through data and popularity of each of the posts submitted through their system. We added…
- Marketing Infographics
Why Your Business Must Go Social
Unlike other more traditional forms of marketing, social media marketing is as accesible to small business owners as it is to Fortune 500 companies. This infographic illustrates the impact of social media on your business.
- Paid and Organic Search Marketing
White Hat Monsters of SEO
It’s always great to see some humor used in some infographics. And it’s especially great to see those in the industry pushing great SEO practices. I’ve said that SEO is dead and this infographic speaks to that indirectly. The fact is that if you have a solid platform that presents your content appropriately, SEO is the easy part of the…
- E-commerce and Retail
SmartPhones and Coupons Work
One thing that we’ve always noticed that has worked when it came to mobile was the convenience of sending a discount to the phone. Whether it was a text message sent by a restaurant or an app displaying a discount, mobile is the perfect medium for coupon redemption. Why? It’s the only technology that’s carried by the consumer when they’re…
- Marketing Infographics
How Do Colors Impact The Perception of Your Brand?
Color is always a fascinating topic, and the infographics we’ve shared have been the most popular on Martech Zone. Color preferences by gender, logo colors, complementary colors, and whether or not colors impact sales have all been infographics we’ve run. This infographic provides a different perspective… what colors say about your brand. The most prominent brands in the world are…
- Paid and Organic Search Marketing
Podcast: Three Key Automation Strategies To Improve A Business’s Local Marketing Results
Today, we had Shane Vaughan on the Martech Zone podcast discussing local marketing automation. Shane is the CMO of Balihoo, a company that provides local marketing automation services. Balihoo is a marketing automation platform that serves enterprise companies with local-level marketing needs, like franchises, retail distribution, or local service companies. Clients include 1800Doctors.com, Geico, and MattressFirm, to name a few.…
- Marketing Infographics
Steps to Create a Facebook Page
Absolutely love that the great folks at Firstscribe actually took the time to fully document the nuances of creating a Facebook page. For some of us that have done it enough times, we don’t mind banging around the Facebook interface to eventually get what we need. But the process is anything but simple for the average Facebook user. Having a…
- Content Marketing
Thought About Marketing With Ebooks?
We’re huge advocates of repurposing content… webinars to blog posts, blog posts to whitepapers, whitepapers to infographics, infographics to presentations, presentations to ebooks… the more you can make content work for you, the better the investment you can make on it and the better quality content you’ll publish. E-Reading was a topic of conversation on our radio show with Jim…
