Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Social Networking and Your Trade Show
If you had a chance to listen to our interview with Crystal Grave of Snappening , you know how much we appreciate event coordinators. There's probably no tougher job in marketing since great event marketers work seamlessly across channels as…
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What Works for Social Sharing
Our content marketing platform client, gathered data across Facebook, Twitter, and LinkedIn to see what works best for social sharing in terms of time, day of the week, and what to say. While a lot of these findings are not…
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WordPress for Small Business
While there's a ton of folks in the industry that push WordPress, it can be daunting for a small business without tech savvy to take on building out their WordPress instance. This is a great infographic that walks a person…
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Your Spin Drives Scrutiny and Distrust
I'm 44 years old now and I always remember my parents and grandparents saying they'd never seen an uglier election... with each election. I'm not sure that elections actually get uglier, I think a possibility may be that we simply…
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Blueprint for the Testable Landing Page
One of the most popular infographics that we've seen was released by our technology sponsors, Formstack , called Landing Page Best Practices . Formstack is an incredibly easy-to-use online form builder with the ability to actually build out landing pages…
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Content 4.0 From Awesome to Many
I'm not sure that content is truly evolving as this Infographic would theorize, but I do believe that there's incredible competition for great content and technology is evolving at a pace that requires businesses to invest in great content. Or...…
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What Web Analytics 2.0 Taught Me About Understanding My Visitors
As marketers, we talk endlessly about traffic and how to get more of it, how to convert it, and how to measure it. But few of us truly understand who our visitors are and why they are coming to our…
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The Power of Facebook
On the heels of publishing Why Facebook Doesn't Cut It , we find this infographic directly from the source... The Power of Facebook ! If you skip through all the fluff of the big numbers, the bottom of the infographic…
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Why Facebook Just Doesn’t Cut It
While this may seem obvious to some, many companies are looking at Facebook as a prospect or customer destination. The evidence speaks to the contrary. In this infographic from GetSatisfaction, Why Facebook Just Doesn't Cut It , they've compiled some…
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GoodData: SaaS On Demand Business Intelligence
As marketers, we're deluged with data. Just yesterday I was developing an SEO progress report that brought me from rank tracking , Webmasters data , Google Analytics data and HubSpot to incorporate the key metrics and align the reporting to…
