Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
12 Critical Home Page Elements
HubSpot is definitely the leader in driving content to drive an inbound marketing strategy, I’ve never seen one company put out so many whitepapers, demos and ebooks. HubSpot now delivers an infographic on the 12 critical elements of a homepage. A homepage needs to wear many hats and serve many audiences who come from many different places. It’s unlike a…
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Social Media & Influencer Marketing
Free Speech Doesn’t Protect Your Reputation
Sam Montgomery is a reader of Martech Zone and contacted me regarding a story of a young football talent named Yuri Wright. Yuri was actively being recruited by Michigan State… up until some folks read his tweets. The tweets are displayed at Chat Sports and not safe for work (NSFW)… just know that they’re pretty vulgar. Yuri Wright, the 4-star…
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Analytics & Testing
The Book Every Analytics Professional Must Read
A few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched the movie and instantly ordered the book so I could dig into the story even deeper. I’m not a sports…
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Paid and Organic Search Marketing
How to Find an SEO Cheat
Search engine optimization is a double-edged sword. While Google provides guidelines to webmasters to optimize their sites and utilize keywords effectively to get found and indexed properly, some SEO folks know that exploiting those algorithms can shoot them directly to the top. SEO employees are under a lot of pressure to keep their companies ranking well, SEO consultants are under…
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Email Marketing & Automation
Email Acquisition Exchange with ividence
Email continues to be a dominating force in the online marketing industry. While technology has infused itself into virtually every other aspect of online marketing, email seems to be the one that has barely moved in two decades. Recent advances in affordable marketing automation are exciting, but acquisition, permission and SPAM still lead the challenges of the industry. Building great…
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Email Marketing & Automation
Delivra Launches New Website
Our email marketing sponsor, Delivra, launched a beautiful new website today, designed and developed by our other good friends, SpinWeb, on Accrisoft Freedom. Delivra has been a sponsor of the Martech Zone for 3 months, and we have loved working with this client-dedicated and knowledgeable team based out of Indianapolis. Delivra’s email marketing platform offers a variety of features that…
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Social Media & Influencer Marketing
Our Social Responsibility in Social Media
Whether you like it or not, as your company begins to build a dialogue in social media you have a responsibility. You have a responsibility to your audience and your company to uphold the quality of those conversations. I hate visiting a major media outlet and seeing nothing but lies, trolls and spammers take over a page. It tells me…
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Content Marketing
PIPA/SOPA: How Free Content Might Kill Us
Many companies are blacking out their sites in an effort to fight the Protect IP (PIPA)/SOPA Act that’s under review here in the United States. Rather than climbing onboard the wagon and shutting down my site, I thought it would be more constructive to share my reaction with you. We have over 2,500 blog posts that promote technology that assists…
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Marketing & Sales Videos
What Digital Technology is Killing
The digital age has ushered in significant transformations, rendering several technologies obsolete while simultaneously revolutionizing others. This infographic video from Eric Qualman lists almost 50 different technologies that are now obsolete or transformed by digital media. Research for Eric’s newest book, Digital Leader, spurred this list. Wrist Watches: Once essential for timekeeping, wristwatches have become more of a fashion statement…
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Analytics & Testing
Which End of the Sales Funnel?
Marketing strategies are often designed to find more leads or upsell current customers. One of the issues we often find with clients is that they’re often working on the wrong end of the sales funnel. Many companies get less visitors a month to their website than they would like… but if they were able to convert twice as many of…
