Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Marketing & Sales Videos
What Digital Technology is Killing
The digital age has ushered in significant transformations, rendering several technologies obsolete while simultaneously revolutionizing others. This infographic video from Eric Qualman lists almost 50 different technologies that are now obsolete or transformed by digital media. Research for Eric’s newest book, Digital Leader, spurred this list. Wrist Watches: Once essential for timekeeping, wristwatches have become more of a fashion statement…
- Analytics & Testing
Which End of the Sales Funnel?
Marketing strategies are often designed to find more leads or upsell current customers. One of the issues we often find with clients is that they’re often working on the wrong end of the sales funnel. Many companies get less visitors a month to their website than they would like… but if they were able to convert twice as many of…
- Content Marketing
Cross Browser Testing Made Easy
If you’re in web development or web design, you know that one of the most frustrating tasks upon completing a beautiful design is actually ensuring that it works across all browsers. Not only can the browser and operating system severely impact how a page renders, so can the plugins that you are running! We’re launching a site for VA Loan…
- Social Media & Influencer Marketing
4 Tips For Businesses To Better “Socialize” On Social Media
If you’re reading Martech Zone, chances are someone has clued you in already to the fact that it’s going to be more critical than ever to get your business social this year. A recent survey revealed that 40% of small to midsized business decision-makers plan to use social media in 2012. GrowBiz Media I recently heard a guest on Business…
- Marketing Infographics
How Much Does SEO Cost?
SEOmoz released data from over 600 agencies that perform SEO for their clients. AYTM took the data and put it into a infographic, How Much Does SEO Cost?. One takeaway that was outstanding to see: Pure “SEO” consultants/agencies may be fading as broader “inbound marketing” services firms (offering SEO, social, content, conversion, analytics, etc) rise. The data showed 150 respondents…
- E-commerce and Retail
Site Testing leads to Conversion Happiness
Aside from testing for search, speed and social, there are critical components of a test site that your company should be working on to analyze how visitors are converted into customers. Elements in and on pages like call-to-action buttons, layouts, navigation, copy, promotions, offers, checkout process, product selection process and even security should be constantly tested to find issues and…
- Email Marketing & Automation
How Small Businesses Use Software to Manage Contacts
With over 90% of small businesses using some digital form of data management to store contacts, it seems apparent that small businesses have plunged into the digital age. But, we wanted to know what these small businesses are doing with the contact data. What we discovered may surprise you. You can find the full survey results at the AddressTwo University.
- Analytics & Testing
Viralheat: Social Media Monitoring for SMBs
We’ve been on the lookout for a social media monitoring service for quite some time. A social media monitoring system allows you to set up brands and keywords and monitor various social media sites for mentions, sentiment and activity around those mentions. For companies, a social media monitoring strategy can be very lucrative for managing customer service issues, monitoring how…
- Paid and Organic Search Marketing
Does Your Organic Search Rank Really Matter?
Time for me to ruffle some SEO feathers again! Today I decided to download my stats from Google Search Console and really do some digging on the traffic that I’m getting from organic search. Martech Zone ranks incredibly high on a number of keywords with dozens of #1 ranks on highly competitive, high-volume keywords. We all know that the higher…
- Social Media & Influencer Marketing
Who Owns Your Corporate Twitter Followers?
Pretty interesting account on the New York Times of how Phonedog is suing a previous employee to gain access to the Twitter followers on the account he set up as part of their social media outreach. By current employment standards in the country, I suppose PhoneDog is fully within their rights… the work you do on company time is typically…
