Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- E-commerce and Retail
Amazon Versus the World!
Amazon now stands as one of the most powerful retail sources in the world. With millions of die-hard customers and fans, it has challenged not only other retailers on and offline, but entire online marketing channels. Amazon’s newest product, the Kindle Fire, took some pretty harsh criticism last week. Regardless, sales still appear to be monstrous, with more than 1…
- Customer Data Platforms
What Is Concept Testing?
Concept testing is a process used to evaluate a new idea or concept with the target audience to understand how well it resonates with them. The primary goal of concept testing is to validate the concept or idea and to identify any potential issues or areas for improvement before investing significant time and resources in further development. Here are some…
- Paid and Organic Search Marketing
Subdomains, SEO and Business Results
Here’s a very touchy SEO subject (which I ran into again this week): Subdomains. Many SEO consultants despise subdomains. They want everything in one neat place so they can do off-site promotion easily and focus on getting that domain more authority. If your site has multiple domains, it multiplies the work it takes. In other words, if you’re going to…
- Marketing Infographics
Top 20 Marketing Automation Solutions
Marketing automation is becoming a conversation we’re having with clients more and more each week. Today we discussed HubSpot (used by a customer), Act-On (which we implemented for two of our customers) and Optify with a client and I was just talking to the team last week about their success. It’s important to note that there’s really not one marketing…
- E-commerce and Retail
The Digital Wallet and the Future of Payments
In 2011, the number of global mobile payment transactions is going to reach $241 billion but by 2015, that’s expected to exceed $1 trillion! No doubt that’s why every credit card company and online payment gateway is hard at work investing hundreds of millions of dollars into Near Field Communications technology and payment methodologies. With the proliferation of broadband networks…
- Email Marketing & Automation
An Insider’s Look at the Future of Email Marketing Software and Services
One of the benefits of living and breathing a niche industry, like operating an email agency, is that it affords one the opportunity to ponder what the future may hold. The following is a future-vision of what email marketing will look like in year 2017 for practitioners, marketers and consumers alike. The Name of the Game Has Changed Fast forward…
- E-commerce and Retail
Free Shipping versus Discounting
I’m not so sure you can equate these two strategies of customer enticement. It seems to me that discounting is a great means of getting someone to your e-commerce site, but free shipping may be the way to increase conversion rates. I’m also curious how loyal bargain shoppers are. If you steeply discount, do folks some day return and purchase…
- E-commerce and Retail
Schedulicity: SaaS Appointment Integration
If you’ve not heard of Schedulicity, you will.. or you’ll be using it soon! Already up to 15,000 users, Schedulicity provides any business that sets appointments to easily incorporate online, facebook and mobile self-scheduling to their business. The system is very affordable… $19 per month for a single user or $34 per month for multiple users. The company was launched…
- Content Marketing
Why You Should Send Cards this Holiday
Our sponsors at SurveyMonkey released a holiday survey and found 63% of the 1,000 respondents will send holiday cards for the 2011 holiday season. In an age where text, twitter, and Facebook updates are the main form for daily personal updates, the holiday card remains the gold standard for the period in the year where people aim to keep traditions…
- Content Marketing
Slideshare – Quiet Giant of Content Marketing
According to ComScore, Slideshare has five times the traffic from business owners than any other popular websites – including LinkedIn, Facebook, Twitter and YouTube! Slideshare is now one of the top 150 sites on the web with 60 million visitors a month. Content on Slideshare is viewed across the web thanks to their embedding methodology to the tune of 3…
