Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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One Year – 700% Mobile Growth
Today is the start of the Mobile World Congress 2012 in Barcelona. In preparation, the folks at inneractive have developed the following infographic with some startling statistics on the growth of mobile advertising in the last 12 months. No marketer…
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Don’t Blame the CMS, Blame the Theme Designer
This morning I had a great call with a potential client about their inbound marketing strategies. They mentioned that they were meeting with a firm to develop their website. I had noticed prior to the call that they were already…
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The Anatomy of Content Marketing
This ContentPlus Infographic: The Anatomy of Content Marketing, shares some great statistics on why you’d want to employ a content marketing strategy for your company, including increased visibility, wider reach, word of mouth marketing, return on investment and building a…
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Half of Companies Polled have a Google+ Page
We ran a SurveyMonkey poll on our sidebar for the last few weeks to get a clear picture of how many companies had adopted a Google+ page. The poll results were a perfect split… only 50% of readers said their…
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The Art of Clients Falling in Love
On the way to work yesterday, I listened to Dave Ramsey speak to Joe Beam, author of The Art of Falling in Love. Joe said there were three key elements to falling in love… commitment, intimacy, and passion. The conversation…
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Words to Avoid in Emails
I felt a little better about my own email habits after reading seeing this infographic from Boomerang. The average email user receives 147 messages every day, and spends more than 2 and a half hours on email per day. While…
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Social Media Salaries Guide
Whether you’re a strategies, specialist, brand manager, marketing manager, social media manager or a content writer, Onward Search is tracking your salary range and now sharing them in this infographic on US salaries. The news isn’t that good, though, given…
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Create Tests Easily with Verify
While analyzing some real-time alerts today on marketing automation for our client, Right On Interactive, Marty Thompson came across a link to a testing site called Verify. It’s a very affordable testing site that has a ton of features and…
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How Information Overload is Hurting Productivity… And How To Cope
The influx of information can be overwhelming. With the advancement of technology and the need to stay connected, employees often struggle to manage the constant data flow. The phenomenon, known as information overload, significantly impacts productivity and the quality of…
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We’re a Top 10 Social Media Blog!
It’s always amazing to be recognized by your peers – but today really takes it up a notch! Michael Stelzner’s Social Media Examiner blog is, by far, one of the most popular, well-branded and well-managed social media blogs on the…
