Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
10 Takeaways From Gary Vaynerchuk’s Speech On Customer Retention and the ROI of Social Media
I'm not sure I've heard a speech that more closely matched the way we work with our customers. Like many of the other folks I respect in the online marketing industry, Gary Vaynerchuk isn't just blowing smoke with theory... he's…
-
Video: Social Media Revolution – The Parody
We've posted the series of social media revolution videos based off of Erik Qualman's Socialnomics . They're insightful and full of staggering statistics on how social media is changing the way we live, work and communicate with one another. This…
-
What’s a Facebook Friend Really Worth?
Facebook's IPO has come and gone already and there's no shortage of opinions floating around the blogosphere as to whether or not it was successful and what the future may hold for Facebook's users. No matter your thoughts the fact…
-
Dig Deeper Into Your Survey Results: Cross Tab and Filter Analysis
I do Social Media Marketing for SurveyMonkey , so I’m a big proponent of using online surveys to reach out to your customers to make better more strategic business decisions. You can get a lot of insight from a simple…
-
Mobile Marketing Growth
The numbers are staggering and continue to accelerate. More and more people are trading in their mobile phones for smartphones, generating a huge demand for marketing apps, marketing-optimized web sites, location-based services and interactive mobile and social usage outside the…
-
Why Content for SEO?
Great find by good friend Chris Baggott of Compendium . Although we challenge many of the tactics that SEO companies utilize to gain ranking, there are still thousands of queries in search engines every day by people trying to find…
-
The Facebook Power User
Today's the day! Facebook will officially be a $100 billion property, skyrocketing the company to the top of the most valuable companies in the United States. Quite honestly, I wouldn't buy a single share if I were in a position…
-
Sitecore Brings Content Management to Printed Brochures
The marketing campaign production life cycle, starting with the conceptualization of an idea and extending through the development phase to the final report, data sheet, brochure, catalog, magazine or anything else is a tedious and time-consuming process. Sitecore , a…
-
Huddle: Online Collaboration and File Sharing
Rolling out or orchestrating a marketing campaign involves content management and collaboration bottlenecks. I bet you are fed up with making endless changes to VPN or firewall configuration to facilitate increased collaboration! Chances are that you are using either an…
-
The Inbound Marketing Experts You Will Learn From Online
Colleague Dave Morse of Delta Faucet passed on a congratulations to me today for making a list of 18 Must-Know Inbound Marketing Experts in Marketo's Whitepaper: Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program .…
