Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
When Disaster Strikes!
The last 48 hours haven’t been fun. Technology is a fantastic thing, but it’s never perfect. When if fails, I’m not sure there’s really that much preparation you can have… but you do have to react. You may have noticed that our site was getting gruelingly slow the last couple weeks. It was strange given the fact that we have…
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Analytics & Testing
Google’s Keyword Apocalypse
On the 18th, Google said it was going to start hiding the keywords utilized by people logged into google accounts (Gmail, YouTube, Google+, etc.). Interestingly, in the name of privacy, Google is only going to do this with its organic search results. In my opinion, that’s B.S. and this seems like quite an evil move in my book. As much…
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Content Marketing
12 Paths to Creative Content Generation
We had an amazing webinar yesterday with PR Newswire and SurveyMonkey, over 1,600 people registered!!! The webinar was a joint webinar with John O’Connell, a PR and Communications consultant from HNTB. I’ve modified my presentation into a format friendly for distribution here: The 12 Paths to Creative Content Generation: Understand the intent of your visitors. Stop selling and provide value…
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Marketing Infographics
How the Tablet is Changing Enterprise
As more and more companies invest in cloud technologies, the only tool necessary to work remotely is a tablet. It’s getting easier and easier for me to work with nothing but my iPad. In some ways, I think the applications built for touch screens are far more user-friendly than the traditional user interface on most programs. As well, the cost…
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Marketing Infographics
Do You Text from the Bathroom?
Chances are pretty good that you do text from the bathroom… in fact 2 out of 3 people admit doing it. It sort of grosses me out thinking about borrowing anyone’s mobile phone now! We appreciate it when our clients use our text messaging services… but thank goodness they’re typically outside of a home for sale! As for the 2/3rds…
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Content Marketing
What’s the Perception of Your Value?
Sometimes I think I’m nuts starting my own business 2 years ago (but I wouldn’t have it any other way). Shortly after starting the business I knew I was in trouble because I had a great product but didn’t have a clue how to sell it. I’d set up a quote by estimating how much time it would take me…
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Email Marketing & Automation
Same Email Marketing Pains…10 Years Later.
I hit the road last week to visit a Delivra client and speak at the eMarketing Association event in Providence, RI. What I learned is this… email marketers have the same problems they did 10 years ago when I started in this business. Despite the advance of technology and adoption, real-life marketers struggle every day with list building strategies, engagement,…
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Email Marketing & Automation
Design a Mobile-Friendly Email
All Internet trends point to enormous growth in how many emails are read on mobile devices. Some stats have shown that 40% of all corporate emails are read on a mobile device. In the last 6 months, reading email on a mobile device is up 150%! Viewing emails on a small screen has it’s difficulties and advantages. Some devices support…
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Email Marketing & Automation
The Environmental Impact of SPAM
The folks at WebpageFX Weekly have put together quite the infographic explaining the environmental cost of SPAM. I’ve written before about SPAM and the email industry… and am still surprised that no one has made any advancements in combatting SPAM. If ISPs like Google, Yahoo! and Microsoft truly wanted to rid theirselves of SPAM, they would offer protected email addresses…
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Marketing Infographics
International Text Messaging Statistics
There are 4.2 billion mobile users utilizing text messaging worldwide…. that’s 3 out of every 4 people on Earth! It also makes text messaging the #1 most used data service in the world with 6.1 trillion tweets sent last year. In fact 48 million people have cell phones… but NO electricity, often using their car batteries to charge their phones.…
