Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Email Marketing & Automation
Email Best Practices for the Holiday Season
Consumers love email marketing. In fact, when surveyed, consumers state that email is one of their favorite means of getting offers and discounts from the businesses that they work with. This holiday season will be no different and you need to plan accordingly. Test, segment and increase the frequency of your emails this holiday season and you can drive a…
- Content Marketing
Ways to Target Your Website Traffic
We’re behind on customization of our mobile and iPad versions of the new theme on Martech… it’s in the works, though! One thing you will notice is that, based on the categorization of the post, we have different advertisements on the page. We did this by customizing our own dynamic widgets and utilizing iSocket for self-service placement of the ads.…
- Mobile Marketing, Messaging, and Apps
Mobile Sites, Apps, SMS & QR Codes – Luxury or Required?
By 2015, the mobile Internet will overtake desktop usage and in the last year its use has doubled. More and more decision makers are utilizing the mobile web in order to access the information they need to make buying choices. Up to 50% of online opportunities may be missed by not having and deploying a mobile strategy for a company…
- Marketing Infographics
The Rise of Inbound Marketing
Rich with graphics and statistics, this is a fantastic infographic from Voltier Digital that explains the difference between inbound marketing and outbound marketing. As consumers continue to flock to the Internet, the Internet marketing industry continues to evolve. In a two-way medium like the Internet, the traditional models of marketing are losing their efficacy, and new types of marketing are…
- Content Marketing
Where Is Your Loyalty?
Loyalty is defined as the quality of being loyal to someone or something. Have you ever noticed how loyalty is discussed, though? We talk about how customers are loyal, how employees are loyal, how clients are loyal, how voters are loyal… Employers talk about employee loyalty, but then they hire external, don’t develop their own talent internal, or worse –…
- Marketing Infographics
Facebook Failures
Last week we shared Facebook’s Security infographic that showed the security measures and statistics that Facebook has developed and documented. It’s not all unicorns and rainbows, though! Facebook has had its share of embarrassments and reversals over the years. There’s no doubt Facebook gets a pass on many of their failures given the fact that they’ve achieved what no other…
- Mobile Marketing, Messaging, and Apps
Nokia Advertising… Windows Phone Next
Both Nokia and Microsoft have lost quite a bit of momentum in the United States mobile market, a market dominated by iPhone and Android. People shouldn’t be counting out either organization just yet. First, Nokia dominates the international market (40%) with very heavy market share in Europe and Asia. Not only does Nokia perform well, their users are much more…
- Analytics & Testing
Numbers Matter
I’ve heard well-respected social media folks say, “Don’t pay attention to the number of followers you have.” and “it doesn’t matter how many fans you have”. They’re wrong. If it didn’t matter, we wouldn’t be counting them. We count everything… and we judge everyone by the numbers we see. Let me explain. Currently, there’s a backlash over Klout and the…
- Marketing Infographics
Facebook Security by Facebook!
Facebook continues to enhance security features it seems on an ever more frequent basis. Per their stats, the improvements are working and reducing issues. It’s a monumental effort including stopping over 600,000 compromised logins per day! The security features aren’t simple though. It appears that Facebook recognized how complex their security features are so they subsequently published this Facebook Security…
- Marketing Infographics
iPhone versus Android Social App Usage
The people over Onavo put together this great infographic on mobile social application usage by mobile platform. A couple of the more interesting takeaways: iPhone owners use Facebook much more than Android users. 90% vs. 63% respectively. iPhone owners use mobile social apps much more than Android users. Facebook is the big winner in mobile social apps. Accounting for 10%…